4 Types of Content That Work Best for LinkedIn

4 Types of Content That Work Best for LinkedIn

What Should I Post To LinkedIn?

LinkedIn is an example of a professional form of social media that is used by industry professionals all over the world. While it’s true that your LinkedIn content may not revolve around posting personal information, there are ways that you can take advantage of this platform and develop Linkedin content strategies that can help to get you and your brand noticed by other industry professionals. LinkedIn is an example of one of the social channels that can be challenging at times to navigate so it’s important that you have a clear strategy when it comes to posting ideas.

Blogs on LinkedIn

One of the great things about LinkedIn is that it allows you to add a blog post from your personal site onto your LinkedIn site. Therefore, your LinkedIn posting should always include a blog post from your main website. This is all the more reason for you to partner with an experienced content marketer so that you can develop content that will improve your engagement rates both on your LinkedIn profile and make you a LinkedIn superstar and enhance your SEO rankings.

Short Form Videos on LinkedIn

Posting videos are another example of one of an excellent idea for LinkedIn. To show that you’re an industry leader, why not take the time to use this type of LinkedIn posting and talk about your company or the important trends or issues that are going on in your industry? Videos are something that will engage your audience and trigger your engagement rates to go up.

Text Posts on LinkedIn

Don’t forget that as part of your post content, you should always include text posts. A text post is separate and apart from a blog post and is akin to posting or updating your status on Facebook. A text post will still appear in the news feeds of your followers and help you to act as a resource center for more information on your industry. This also allows you to pass along valuable information regarding your company pages or important information connected with your industry.

Third-Party Content on LinkedIn

One of the pieces of content that you should always include on your LinkedIn feeds is third-party content. Using these pieces of content is a quick way to have a status update so that you can continue to stay relevant and engaged with your followers. Keep in mind that you should always post valuable information meaning that you should avoid posting for the sake of posting. When you post valuable information, your followers are more likely to continue to engage with you. Keep in mind that the content that you post should also come from a trusted source either in your industry or in the industry that you’re posting about to ensure that you pass along the right information to your followers.

Social Media Marketing at Blue Interactive Agency

When it comes to the type of LinkedIn content you should post to your LinkedIn profile, the best thing that business owners can do is to develop a marketing strategy with a company that is well versed in the industry. Whether you need to develop B2B content or you have something more specific for your brand, the digital strategy options at Blue Interactive are second to none. We have worked with business owners in a variety of different industries to develop content on LinkedIn for a LinkedIn marketing strategy that will work best for them. If you would like more information on the digital strategy options that are available to you, we encourage you to get in touch with us today. Whether you need to start a LinkedIn profile or you need help revamping a current one, we are here to help.