What Does it Mean to Repurpose Content?
Do you have a handful of content on your website that has done well in the rankings? However, do you notice that your existing content may be falling short in certain places? If the answer is yes, then it’s time for you to consider spending time repurposing these pieces of content. Although new content creation is important, it’s just as important for you to go back and look at your current blog content and develop ways that will further boost these important blog post topics so that you can continue to enhance your marketing campaigns.
Finding The Right Content to Repurpose
When you’re ready to tackle your content repurpose project, the first thing that you need to do is determine which content to repurpose. You can find this information in several ways. You can review your Google analytics information or you can look into the information provided to you through Google Search Console. This research information is something that an experienced digital marketing company can provide you with guidance on.
Why Repurpose Content?
There are several reasons why you should incorporate repurposing content into your overall digital marketing strategy. Here are just a few reasons why you should consider it:
1. Attract A New Audience
Part of any content strategy should always be to attract a new audience. When you reach new audiences, you give yourself the chance to grow your business in new ways. Repurposing quality content and making it better can help you to reach an entire market that may not have been there when you posted your original piece. Therefore, it’s important that you do research and decide which content would potentially resonate with a new audience.
2. Increase Organic SEO Traffic
Breathing new life into existing content is something that can give your website and blog content a much-needed SEO boost. The first step in the repurposing process is to do keyword research. Although you may have done your initial keyword research during the creation process, now that you have made a mark with your content, there may be new keywords that you may not have thought of in the past. By committing time to this type of content project, you can find that your marketing strategy can take off in new and different ways. In order for you to truly take off, it’s important that you review your current marketing strategy, your Google analytics information, and your overall digital marketing strategy so that you can take advantage of every tool available to you.
3. Repurposing Builds Authority
It’s possible that one of your older posts needs to be repurposed with new and updated information. As part of doing this, you open yourself up to reach new audiences. For example, there may be a quora answer that you can incorporate into your content. This repurposing process will help to show audiences that you’re producing quality content that is up to date with the current industry trends. Keep in mind that when you go through the repurposing process, you can also include this updated content in a weekly newsletter or see an opportunity to develop multiple content pieces.
Blue Interactive’s Best Practices For Content Marketing
The marketing experts at Blue Interactive can help you to develop a content management strategy that will get you the search engine optimization results that you’re searching for. Whether you have concerns about your current marketing campaigns or you need to start something from scratch, we can help you to develop a strategy that search engines will love with high-quality content that will resonate with your target audience. Get in touch with us for more information about our content management and development services.
— Blue Interactive (@WebSEOMarketing) September 7, 2022