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HomePage vs. Landing Page: 3 Key Differences

Posted on by Bethany Dunlap

HomePage vs. Landing Page 3 Key Differences

What is A Homepage?

In the world of digital marketing, there are certain terms that you will likely hear during the time that you’re working with an SEO agency. Two of those terms are a homepage and landing page. Although these terms may sound the same, the reality is that these two pages are very different and serve different purposes. Your homepage is the initial page that loads when a person comes to your website. Website homepages vary depending on the industry that you’re in, the clients that you’re trying to connect with as well as your own personal preference and style. 

What Is A Landing Page?

A landing page, on the other hand, is a page on your site that is primarily used in a lead generation strategy. These paid search strategies are separate and apart from the organic traffic that you would typically get to your site. These types of pages are connected to google ads and are used as a conversion funnel so that you can reach a different set of clients that you may not have normally reached through your organic traffic. 

3 Differences Between A Homepage and Landing Page

There are several key differences between a landing page vs other web pages on your site, including your homepage. Here are some key takeaways that you should be aware of: 

  • A landing page is specifically designed with a certain goal. Your homepage and the other web pages of your site may have a variety of goals over and above boosting your online traffic. 
  • Typically, there isn’t navigation on a landing page while there will be one on a homepage. 
  • A homepage as well as other web pages will usually have multiple calls to action. In order to develop an effective conversion funnel, your landing page will usually have one call to action for potential customers with a definitive goal. 

When you work with an experienced digital marketing company, they will take the time to explain to you the ins and outs in terms of the differences between a landing page and a home page and address any of your questions or concerns. 

Creating An Effective Website

There are several things that should be taken into account when it comes to conversion optimization through your website. Clear and concise content, a great user experience as well as proper placement when it comes to your social media links are all important when it comes to having a website that your clients will like and one that will rank highly on search engines. Although this may seem like a project you can manage, you have a business to run. Therefore, handing the reins over to a digital marketing company is one of the best ways for you to reach your online marketing goals. 

Another aspect of your website that you should never overlook is keyword research. Keyword research will play a central role in the development of both the web pages of your site as well as your PPC ad campaign. It’s key that you take the time to learn more about what your clients are searching for so that you can incorporate that into your overall strategy. 

Blue Interactive Agency Web Design and Development

Whether you’re interested in developing website homepages or you would like to learn more about lead generation landing pages, you can count on the Blue team to address any of your questions. Our marketing team is well versed in both PPC ad campaigns as well as helping our clients to develop a specific goal that you may have for your website. For more information about what services our digital marketing company can provide you, we encourage you to get in touch with us today.