3 Tips for Effective Short Form Video Creation in 2022

3 Tips for Effective Short Form Video Creation in 2022

Growing Interest in Short Form Video Content

Short videos have slowly but surely become a growing trend when it comes to social media marketing. There are many businesses that have been counted among being part of a success story when it comes to new clients finding their short videos. These shorter videos are something that any company can use to reach their target audiences. There are many people who are in those target audiences that don’t have the time to watch long and involved videos. These shorter videos can help to give new clients the information that they need and help to develop your brand awareness. 

3 Tips for Maximizing Short Form Video Strategy

There are many ways that you can capitalize on this new and unique marketing strategy. Here are a few ways that you can take advantage of video trends: 

Stay on Trend

First and foremost, you should always keep yourself up to date on the latest video trends. Are people in your industry navigating toward educational content? Perhaps it would benefit you to highlight your latest inventory? Learning more about these market trends, whether your competitors are posting their videos through Instagram reels or on another video platform is key for the overall success of this marketing strategy. 

Keep in mind that trends are just that, they are something that is always changing. Therefore, what may have worked for your last short-form video content may not work in a couple of weeks. Over and above staying on trend, a good rule of thumb is to set aside time to make short-form content. Whether you decide to film a handful of short videos at one time for future posting or you make time each week to make new content, getting on a schedule will help you to stay on track when it comes to posting and staying relevant. 

Add The Right Sound

Think about the last time you watched YouTubes shorts or another type of short-form video, what did you notice about the sound in the background? Perhaps part of the video includes some type of catchy or upbeat music that partnered perfectly with the content. Part of influencer marketing needs to be to incorporate small but distinctive touches into your short videos. This addition can make all the difference between whether or not that video is a success and can help you to gain more real estate when it comes to who is watching the video. 

Create Authentic Brand Content

The cornerstone of a media strategy that includes platforms like TikTok or YouTube shorts is to create quality content that helps you to raise brand awareness. There are many different types of content that you can develop which will help you to get a broader audience. Whether you opt to make short explainers or educational videos or you opt to film your staff doing something short and fun, putting it together in the right way is something that can help you to develop brand loyalty and boost up your social media strategy. 

Video Content Strategy for TikTok and Instagram at Blue

Are you interested in learning more about how influencer marketing or how a short-form video can help you to grow your business in 2022? The digital marketing experts at Blue Interactive can help you. From helping you to develop social media video ads to help you in learning platforms like TikTok, you can rest assured that our team will help you to take full advantage of these video platforms. Get in touch with us today to learn more about these social media platforms and how they can completely change your approach to social media and video content marketing.