The Importance of Short-Form Video in Your 2022 Marketing Strategy

short form videos

What Are Short Form Videos?

Social media platforms such as TikTok and Instagram have recently cornered the market on the latest marketing trend; short-form videos. Short-form videos are just that; they are quick videos that a person posts to one of these social media platforms. Recently, these types of videos have had viral qualities to them. Short-form videos have become an excellent marketing tool every business should tap into, whether a person completing a challenge or quickly discussing a topic relevant to your business culture.

The Benefits of Short-Form Video

The advantages of using short-form videos are seemingly endless. Here are just a few reasons why this is something that should always be incorporated into your SEO and content strategy:

Improves relatability

Any potential client from any industry will tell you they want to feel comfortable with the vendor they choose for a type of service. Using this type of video content marketing can help make your brand more relatable, which can improve the possibility of a client committing to a sale.

Promotes your brand

One of the best aspects of short-form videos is that it helps you promote your brand. If you just recently opened your business, for example, video marketing entails a fantastic way to get your name out there in front of people that want to move forward with your product.

TikTok for Business

TikTok gives you a quick and easy way to highlight certain aspects of your business. For instance, if you own a store, you may want to take the time to do a quick walk-through of the store so a potential client can experience the different aspects of your store before they come down to it. If you own an addiction treatment facility, you can take a video of the facility’s various attributes, which can make a person feel more comfortable with the premise of committing to treatment.

Instagram Reels

Instagram has always been a go-to form of social media for a person that prefers making a visual connection to a particular concept. Instagram reels are a great way to interact with potential clients and highlight parts of your business. Instagram reels are an add-on feature to the already popular Instagram stories, making tapping into this type of video marketing quick and easy.

The Growth of Short-Form Video Content

It’s undeniable that short-term videos and video marketing will only continue to grow in the year 2022. However, it’s essential not to overlook the importance of content on your overall SEO strategy. When you pair video content with quality content marketing, you are sure to develop a recipe for success. For instance, if you create a video where a person is speaking, you can always repurpose this video as a blog post. You can transcribe what the person in the video is saying and use this as both video marketing and content marketing.

The Blue Interactive Agency team has years of experience in video marketing and content marketing. If you feel as though these are two aspects that are lacking in your current SEO strategy, our team is available right now to review your SEO plan and put together a content strategy that will help you generate the traffic to your website that you want and gain clients you need to maintain your business. For more information about short-term videos and how this content strategy can help your brand, please get in touch with us at 954-779-2801.