What is Good Digital Content?
Digital content consumption is at an all-time high with an increase of more than 30% in 2021 according to the World Advertising Research Center (WARC).
But what is good digital content? According to a 2022 Google Talk Shoppe, 87% of people think that good online content is about how relevant and personal it is. Consumers are looking for sensory and intellectually stimulating content that resonates with them emotionally.
What is becoming clear is that people, not production companies get to define what good content is. Not only must the content be relevant to a person’s interests but it also must be produced by relatable and approachable creators.
The Shift in Digital Consumption
In the ever-changing landscape of digital marketing and digital consumption, we have seen a significant change in digital consumption largely brought on by the COVID-19 lockdowns. With the shift to digital life instead of in-person activities, COVID-19 accelerated the process that was already happening.
People are consuming more online content than ever before ranging from streaming services and YouTube to social media stories and content that engages the viewer. Live video streaming is continuing its upward trend.
These significant shifts in digital consumption are set to continue as high-speed internet and capable mobile devices make it easier and easier to consume a variety of digital media.
How to Create Good Digital Content
The key to creating excellent digital content that will help to drive the success of your brand lies in giving your audience relatable, intellectually stimulating, and emotionally resonating content. It needs to be relevant and personal for your audience to want to engage with it.
Understanding the key fundamentals and foundations that will make your online content strategy a success such as knowing your goal, key topic areas, what makes your content different, creating personas, and fine-tuning your marketing research.
Understanding how SEO first into your internet marketing strategy is important such as optimal keyword research and backend SEO. Building your authority through your website can further help to solidify your brand’s position in the market. And finally, be consistent in your content strategy.
Top Digital Content Platforms
Digital content includes video content and written content. It can include illustrations, infographics, photography, and video content. Some of the top online content platforms that can help you to advertise your brand include the following:
- TikTok
- Snapchat
- YouTube
- Facebook (Meta)
Digital Content Creation at Blue Interactive Agency
The team at Blue Interactive Agency are digital content creation experts. We can help your business to create compelling, educational, and authoritative content to improve your brand presence online. We create video and written content for advertising purposes that will be posted on the top content platforms to engage and entice your target audience.
Whether you need a digital content overhaul on your website or you are looking to expand your ongoing content to better relate and resonate with your target audience, Blue can help you achieve success in online content creation. We provide well-written and well-made content that is optimized for your company’s voice, is SEO-friendly, and provides relevant information for your audience.
Blue can help you raise your search engine rankings, build your credibility, drive more organic traffic to your website, and generate leads that will help your business to thrive. For more information about our services, we encourage you to get in touch with us at (954) 779-2801.
