What is an SEO Penalty?
If you’re new to the world of digital marketing or web development, then you may not realize that the changes that you’re making to your website may be triggering penalties that have a direct impact on your website rankings. A search engine optimization penalty causes your website rankings to fall which, in turn, makes you less visible to potential customers. While there are certain ways to reverse these negative search rankings, when you start off your digital marketing strategy on the right foot, you can avoid some of these search rankings issues.
Industries Prone To SEO Penalties
Realistically, regardless of the industry that you’re in, you could be susceptible to SEO or Google penalties. As you’re planning out your strategy, it’s key that you partner with a digital marketing company that can help you to avoid the pitfalls that many other companies have experienced in the past. Search engines are fickle and are always changing which is why it’s important to work with a company that offers the best SEO practices so that you can achieve an excellent search engine ranking.
How To Avoid SEO Penalties
Avoiding Google penalties is key to your overall SEO strategy. With algorithm updating taking place on a regular basis, it’s important that you try to plan ahead as much as you possibly can so that you can avoid serious Google penalties which will stop you from getting the ranking results that you want. Here are some good recommendations when it comes to ways to avoid SEO penalties:
Good Domain Selection
If you are starting from scratch when it comes to web development, you should carefully consider the name of your domain. Although it may be helpful to do some keyword research and incorporate your findings into your domain, however, depending on the words and phrases that you’re using, this could also be considered keyword stuffing which can result in being penalized by Google and start you off on the wrong foot.
Research Your Industry Competitors
Competitor analysis can help you to adjust your strategy. If you see that a competitor is ranking higher than you for a service that you offer, that could be a key that you have to go back to the drawing board and reassess certain features of your strategy. You may need to rethink your web development or do additional keyword research as you may be doing something not quite right on your site which is being penalized by Google or has caused a drop in ranking.
Careful Link Building
Link building is a key aspect of your overall search engine optimization strategy. Having a link to your site from another trusted resource, also known as guest blogging, can help to enhance your own rankings. However, when you build low-quality links, you run the risk of having the reverse happen to your site and seeing a drop in ranking.
Choose The Right Anchor Text
Choosing the right anchor text for your linking strategy and developing quality content is key when it comes to establishing the search engine ranking results that you want. When you combine poor quality content along with a weak link profile, Google will not rank your pages as high as they could be. Taking the time to fully optimize each and every blog post and service page will help you to reach your SEO target.
Building A Strong SEO Strategy With Blue Interactive Agency
When you work with the Blue Interactive Agency you have the peace of mind of knowing that our team will always go the extra mile to ensure your website falls in line with the best SEO practices. If you would like to redevelop your SEO strategy, give us a call today at 954-779-2801.
— Blue Interactive (@WebSEOMarketing) June 10, 2022