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How To Avoid SEO Penalties in Google’s Competitive Algorithm


How to Avoid SEO Penalties in Google's Competitive Algorithm Blue Interactive Agency

What is an SEO Penalty?

If you’re new to the world of digital marketing or web development, then you may not realize that the changes that you’re making to your website may be triggering penalties that have a direct impact on your website rankings. A search engine optimization penalty causes your website rankings to fall which, in turn, makes you less visible to potential customers. While there are certain ways to reverse these negative search rankings, when you start off your digital marketing strategy on the right foot, you can avoid some of these search rankings issues.

Industries Prone To SEO Penalties

Realistically, no matter your industry, you could be susceptible to SEO or Google penalties, which are significant concerns in internet marketing strategies. As you plan your strategy, it’s essential to partner with a digital marketing company well-versed in internet marketing strategies, including SEO best practices. This partnership can help you avoid pitfalls that many companies have encountered. Search engines are dynamic and constantly evolving, making it crucial to work with a company that stays abreast of the latest trends in internet marketing strategies. Such collaboration ensures you adhere to the best SEO practices, crucial for achieving an excellent search engine ranking.

How To Avoid SEO Penalties

Avoiding Google penalties is key to your overall SEO strategy. With algorithm updating taking place on a regular basis, it’s important that you try to plan ahead as much as you possibly can so that you can avoid serious Google penalties which will stop you from getting the ranking results that you want. Here are some good recommendations when it comes to ways to avoid SEO penalties:

Good Domain Selection

If you are starting from scratch when it comes to web development, you should carefully consider the name of your domain. Although it may be helpful to do some keyword research and incorporate your findings into your domain, however, depending on the words and phrases that you’re using, this could also be considered keyword stuffing which can result in being penalized by Google and start you off on the wrong foot.

Research Your Industry Competitors

Competitor analysis can help you to adjust your strategy. If you see that a competitor is ranking higher than you for a service that you offer, that could be a key that you have to go back to the drawing board and reassess certain features of your strategy. You may need to rethink your web development or do additional keyword research as you may be doing something not quite right on your site which is being penalized by Google or has caused a drop in ranking.

Careful Link Building

Link building is a key aspect of your overall search engine optimization strategy. Having a link to your site from another trusted resource, also known as guest blogging, can help to enhance your own rankings. However, when you build low-quality links, you run the risk of having the reverse happen to your site and seeing a drop in ranking.

Choose The Right Anchor Text

Choosing the right anchor text for your linking strategy and developing quality content is key when it comes to establishing the search engine ranking results that you want. When you combine poor quality content along with a weak link profile, Google will not rank your pages as high as they could be. Taking the time to fully optimize each and every blog post and service page will help you to reach your SEO target.

Building A Strong SEO Strategy With Blue Interactive Agency

When you work with the Blue Interactive Agency you have the peace of mind of knowing that our team will always go the extra mile to ensure your website falls in line with the best SEO practices. If you would like to redevelop your SEO strategy, give us a call today at 954-779-2801


About the Author

Sean d'Oliveira

Sean d'Oliveira

After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

About the Author

Sean d'Oliveira

Sean d'Oliveira

After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

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