Optimizing Your Addiction Treatment Center with Keyword Research
Did you know that the wording that you use on your website can have a direct impact on the search engine optimization for your site? While it’s always important to provide potential clients with information regarding why your addiction treatment center stands out among the rest, if you aren’t using the right wording in your content, you may be missing out on taking advantage of an important tool that can help you to get the rankings that you want for your addiction treatment facility.
What is Keyword Research?
Keyword research is the process of developing a base of words and phrases that you would like to be ranked for on your site. For example, if you’re looking to promote or rank for your inpatient program in a certain city, you will want to make sure that you use keywords that revolve around this subject matter.
There are several tools that you can use to perform your keyword research, SEMRush and UberSuggest being two of the most popular options. Overall, these keyword research tools are fairly simple to use, however, it’s important to remember that this type of research can be time-consuming.
How to Find Related Keywords?
The easiest way to find related keywords is to navigate to your preferred search engine and start to take a look at what potential clients are searching. For example, if you have settled on a string of keywords, you may want to take those keywords and do a general search for them on a search engine website. If you opt to use Google, you can scroll down to the end of the first page of the results and Google will give you related subjects that people are searching for. From there, you can tune your results to either incorporate these other search options into your overall keyword research.
How Can Keywords be Used in Your Content?
There are seemingly countless ways that keywords can be used in your content. Here are a couple of examples:
Blogs: Blogs are one of the easiest and most efficient ways to incorporate keywords into your content. In many cases, you may even want to build your blog around certain keywords. Providing information or educational blogs that use these keywords is a great way to use these ranking tools while showing a client that you are an authority in the industry and, as a result, can be trusted.
Titles and headers: It’s important not to overlook using keywords in the titles and headers of your content. This is also a ranking factor for search engines. In addition to titles and headers, you should also be conscious of using your keywords in your meta descriptions. A meta description provides the reader with a brief snippet of what they can expect to learn while they are reading your post.
Main pages of your website: Another keyword SEO strategy is to include your keywords on the main pages of your site. For example, after reviewing the current content on your home page, you may come to find that there are ways that you can use your keywords to help to improve your rankings.
Blue Interactive Agency Can Help Your Addiction Treatment Center Optimize Content with Keyword Research
The Blue Interactive Agency team is uniquely trained in the latest keyword research techniques. Not only can we provide you with a comprehensive list of popular keywords for the industry but we can also supply you with the guidance that you need to put together an SEO strategy that will help you to see the ranking results that you want. To learn more about how Blue Interactive Agency can help to improve your SEO strategy or to discuss a keyword strategy, please call us at 954-779-2801.