Ranking Your Addiction Treatment Center on Google’s Top 10
Regardless of what industry you’re in, it’s critical that you incorporate a solid digital marketing strategy into your overall marketing plan. Google is the go-to search engine for countless people all over the world. If you own an addiction treatment center, you may find it difficult to rank in Google’s top 10 search results unless you have specific SEO strategies in place.
Keyword research is at the core of ranking your addiction treatment center in Google’s top 10 search results. The first step in an effective keyword research strategy is to learn more about what potential clients are searching for. Before you turn to different keyword tools, a good rule of thumb is to navigate to Google and learn more about the top keywords in your industry. Start off by Googling some of the keywords associated with addiction or recovery that you think accurately describe the services and treatments that you offer at your facility.
Once you have a generalized list, you can begin your work building and developing it. There are a handful of great keyword search tools that you can use which will provide you with real-time information regarding the number of times that a person may search for that keyword as well as how hard it may be to rank for that keyword.
The next thing that you will want to take a look at is your on-page SEO strategy. There are simple changes and adjustments that you can make on every page of your website that could make it more search optimization friendly. For example, taking one of your top keywords and incorporating it into the title of a page could improve its ranking. Adding videos or related posts from other areas of your website are also useful ways to improve your SEO rankings. Keep in mind that this is not something that you will only do once. Instead, you will need to continuously monitor the rankings of the site in order to ensure that the changes that you’re making are improving your rankings in the right direction.
Create Valuable Content
The next step in the process is to put everything together in terms of using your keyword research as well as your on-page SEO strategy. The content that you use on every page of your website should be filled with the keywords that you would like to rank for. Not only should your services and treatment pages utilize these words but you should also develop a calendar that incorporates regular blog posts.
You can develop these blog posts based on your keywords. For example, if you would like to rank for a specific form of treatment in a specific area, you may want to create a blog post that incorporates this type of keyword string multiple times. The more you use these different sets of keywords, the stronger the possibility that Google will see you as a trusted authority on this subject and adjust your ranking accordingly.
How Can Blue Interactive Help?
The Blue Interactive Agency team has extensive experience in helping addiction treatment facilities throughout the country gain Google rankings. If you’re frustrated by your current search rankings and you would like to improve your SEO strategy, our marketing experts are here and ready to help you. Why not give us a call today at 954-779-2801 for more information about how we can assist you. We look forward to hearing from you and helping you recognize the goals that you have for your addiction treatment facility.