Semrush recently published a blog outlining some ways to improve content writing with search engine optimization in mind. Some of its key points include how to choose primary and additional keywords and optimizing meta data. We’ll take a closer look at its points on SEO writing and include our take on the blog.
Here is an excerpt from the blog:
by Connor Lahey, published by Semrush Blog May 20, 2021
“What are the critical metrics to measure the success of your content?
According to a survey we did earlier this year, 76% of our respondents stated organic traffic. The difficulty is that creating content that attracts organic traffic is the top challenge for 52% of marketers surveyed.
When you consider approaching content creation with SEO writing in mind, you’re creating content that is targeted and can:
- Set a strong SEO foundation — you can get long-term results when traffic comes to your site every month without investing much in that content’s promo.
- Create valuable content — you answer questions your audience asks.
- Attract new audiences — people who have found the answer to their question in your article can become a loyal audience and even ambassadors of your brand…
Writing for SEO means that your content focuses on providing users with valuable information that answers their queries. Additionally, it means optimizing for keywords and key phrases that help search engines understand your content.
By writing well-optimized content for your users, search engines can show your article for relevant queries in the top results. By building an SEO strategy into your writing, you can aim to increase traffic to your site and grow your audience.
Over time (or even rather quickly), it can be cheaper, more consistent, and sometimes more effective than paid advertising.”
Blue’s Take on These SEO Writing Tips:
This blog provides a well-rounded overview of creating optimized content. And its point about SEO being “more effective than paid advertising” is an important one. More than 50% of all website traffic is from organic searching–a search performed via a search engine like Google using keywords. Ensuring that your website is featured prominently (on page one) of search results is essentially the point of SEO measures.
The blog lists out the most crucial SEO measures for content to include and it’s no surprise that it begins with a discussion of keywords. Choosing primary and secondary keywords is no matter of chance. It’s important to use data to determine how often the keywords you choose are searched for. The author recommends using a topic research tool in order to help locate keywords that closely target the topic of the content.
The article makes a point to discuss the importance of optimizing metadata as well as the main content piece. Incorporating the primary keyword into the title tag helps search engines determine if your content is going to be relevant to search queries based on your topic. It goes on to suggest that it’s similarly important to optimize headings within the content.
The ideal aspect of this blog is that it does read like a list, and while the title suggests just nine steps to take, the list includes many more best practices designed to boost SEO, including making adjustments to interlinking, conducting site audits, identifying the ideal format, and more.
Optimizing a website requires a combination of writing, research, and technical skills. Blue Interactive Agency specializes in SEO for businesses and organizations of any type. We can perform a site audit and then develop a plan for providing custom SEO solutions for you. Contact us to learn more about our digital marketing services.