On Page vs. Off Page SEO: What’s The Difference?

On page SEO

Comparison of On Page SEO vs. Off Page SEO

When you’re considering various SEO strategies, it’s imperative that you have a clear understanding of the difference between on page SEO vs. off page SEO. It’s important to remember that incorporating the features of SEO is critical to your strategy’s overall success. Therefore, you should take the time to learn the differences between the two.

What Is On Page SEO?

On page SEO revolves around what your website is about. In turn, this type of SEO will determine what you rank for. Here are a few suggestions of things that you can do to ensure your site is ranked correctly:

Be conscious of title tags

Once you have narrowed down your target keywords, you should also use them in the title tag of every page on your site. You should always be conscious of not using too many keywords in your title tag and trying to stick to tags between 55 and 60 characters.

Focus on content

Updating your content regularly will show your clients that you are an authority in your industry and help improve the SEO of your site. You should always publish content that is at least 500 words but be sure that the content is not so long that you lose the reader’s interest. Also, be sure to incorporate keywords naturally into the piece, so it’s easy to read.

Check the speed

Unfortunately, if your page doesn’t have a quick load time, not only will clients navigate away from it, but it could negatively impact your SEO ranking. Google offers different free tools that can help you check the speed of your site.

What Is Off Page SEO?

Off page SEO, on the other hand, is how high your site ranks during a search. In theory, the higher your site ranks during an SEO search, the most likely clients are to navigate to your site. A couple of ways that you can improve the overall position of your site include:

Tap into social media

More and more often, clients turn to social media to find the goods or services they need. Therefore, it’s critical that you take the time to also create social media accounts and post content to those accounts on a regular basis. Not only should you use specific keywords in your post, but you should also try to use images or videos to catch the clients’ attention.

Content is key

Content is also critical for off page SEO purposes as well. You should never post something similar for the sake of posting it. Instead, be sure to publish unique content that will provide your clients with valuable information.

Consider guest blogging

Guest blogging on a site with a similar niche to yours is a wonderful way to bring attention to your site. One of the best things about guest blogging is that you can demonstrate the knowledge you have in your niche while having your links back to your website within the post.

How Blue Can Help You With Both On Page SEO and Off Page SEO

The Blue Interactive Agency team is well-versed in various SEO strategies that can help bring attention to your business. We collaborate with you to review your current approach to SEO and provide you with insight into how you can improve it. Give us a call today at 954-779-2801 to learn more about how we can help you.