Google My Business vs. A Website: Which One Consumers Use Before Making a Buying Decision

GMB vs. Websites

Everything You Should Know About the Importance of the Google My Business Feature

One of the common questions that many business owners are not well-versed in search engine optimization revolves around the differences between GMB vs. websites. The reality is that if you choose just to maintain your website, you may be missing out on potential clients.

Although it’s true that you should always look for ways to improve the search engine optimization (SEO) of your website, Google is still the top go-to search engine that most consumers prefer. As a result, you must take advantage of specific tools that Googles offers business owners to promote their business. An example is Google My Business (GMB).

What Is Google My Business?

Google My Business allows you to make a unique Google profile specifically for your business. This process is a free tool that Google offers every business owner. You will have first to claim your business through the Google platform, however, once this is done, this feature allows you to provide customers with all of the critical information regarding your company, such as your address, phone number, and website. Google My Business helps to put your business on display on Google and will help to encourage a customer to click through to your website.

Top Ways to Optimize your Google My Business Listing

There are countless reasons why it’s beneficial to use GMB vs. websites. Now that you have a better understanding of these reasons, you can begin to focus on what you can do to optimize your Google My Business listing:

1. Double check your listing information

The only way that your clients will be able to find you through Google is to ensure that your Google My Business listing is up to date. A good idea to maintain this involves periodically checking your listing to ensure that everything appears correctly when you search for your business. Be sure you also include hours of operation so a potential customer knows exactly when they can contact you with any questions.

2. Include photos

You should always include pictures in your Google My Business listing. Whether you display your storefront or your services, pictures are an excellent way to help your customers make a closer connection to what you can offer them. A great recommendation is to make an effort to update these pictures so new and old customers always see something different when they visit your Google My Business profile.

3. Be conscious of reviews

Every client wants to see that you are active in your communication with your clients. Google My Business also allows clients to post reviews about your business. Although most of your reviews may be positive, you are bound to get a couple of negative reviews along the way. When a potential client sees that you are responding to reviews in a professional manner, even the negative ones, that could make a significant difference in whether they decide to contact you for more information.

Blue Interactive Agency Can Assist You with Search Engine Optimization

Whether you’re frustrated that you aren’t getting the traffic on your website or want to spend more time focusing on improving its content, the marketing experts at Blue Interactive Agency are here to help. We will review the benefits of GMB vs. websites and collaborate with you to craft a digital marketing campaign that will help you recognize the goals you have for your business. Please reach out to us today at 954-779-2801 to see how our marketing team can enhance your presence online.