EDITORIAL: Are These 3 Mistakes Killing Your Digital Marketing Growth?

Three Mistakes That Are Killing Your Digital Marketing Growth

Recently, Forbes Magazine posted an article about critical marketing components you don’t want your company to ignore for the sake of your digital marketing growth. Some key points include a blog on your website and social media presence. We took a closer look and have provided our take on what they had to say.

Here is an excerpt from the article, Three Mistakes That Are Killing Your Digital Marketing Growth, published in Forbes, Feb. 26, 2021.

Not Having a Blog on Your Website

The…digital marketing mistake that many marketers make is to not have a blog on their website. You can definitely market your business through social media. But the traffic you get on your website through platforms like Facebook, Instagram, Twitter, etc., will eventually die out. 

The only traffic that will last is traffic you attract organically. Blogging makes it easier for you to gain consistent organic traffic for your website. You can do that by publishing fresh, high-quality and SEO-friendly content that helps people find a solution to their problems. 

By doing so, you can easily help your website gain a higher rank in search results, which will eventually attract more organic traffic to your website. Most organic traffic is targeted. So it highly increases the possibility of reaching your conversion goal more quickly

Ignoring Social Media

Yes, it’s true that the traffic you gain from social media won’t last forever. But that doesn’t mean you should ignore using it in your marketing strategies altogether. According to Statista, 79% of people in the United States had a social media profile in 2019, and the number is on the rise. This means that all of these people are easily reachable through social media. Besides, unlike other forms of marketing, social media marketing is one of the cheapest ways of promoting your business.

Not Knowing Your Target Audience

Not knowing your target audience is the biggest mistake you can make. It’s one of the major reasons for failed marketing strategies. The main objective of most marketers is to boost their sales. But doing that isn’t possible without knowing who your target audience is. 

Here’s what we think about this article’s reference to missed digital marketing opportunities:

Not Having a Blog on Your Website

At Blue Interactive Agency, we strongly encourage our clients to develop a professional blog. As the Forbes article conveys, blogging can promote consistent organic traffic to your website, conveying its relevance to search engine algorithms and promoting routine engagement and interactions with site visitors. But that’s not all. One element that Forbes left out is how crucial a professional blog is for building a company’s authority in its given business sector or industry. Businesses who establish and build a robust blog step out from the pack of similar businesses to reveal themselves as a thought leader, a subject-matter expert, and an influencer. It’s one thing to declare yourself to be an authority in your field; it’s quite another when you’ve published a body of proof designed to support that claim. 

Ignoring Social Media

While failing to blog is a missed digital marketing opportunity, so too is failing to capitalize on the use of social media. As the Forbes article points out, nearly 80% of people in the U.S. have a social media account. Regardless of your industry, your target audience is likely visiting one social media channel or another on a routine basis. Social media might not be your marketing team’s cup of tea, but it’s where the party is. At Blue, we take a strategic approach to social media. You don’t have to put all your eggs in its baskets, but you should rely on it if nothing more than to promote brand visibility, share relevant information with your target audience, and announce those blog posts we were just discussing. Top off your social media usage with a streamlined and well-managed ad campaign complemented by careful monitoring and you are poised to achieve enhanced digital marketing success. 

Not Knowing Your Target Audience

Getting crystal clear on who your target audience is is essential for good marketing.  This is one of the very first steps we take a Blue when getting to know a new client.  We need a good understanding of who your ideal customer is so that we can create campaigns that speak directly to them and we can place ads in the places your target audience will see them.

Visit us at Blue Interactive Agency to consult with our digital specialists about how you can avoid marketing mistakes like those mentioned here to grow your business.