If you’re thinking it’s time to dip your toes into the power of senior living digital marketing to reach prospective new residents of your assisted living center, there’s one big thing to remember: Not all digital marketing agencies are created equal. That’s why you need to carefully research your options and spend some time evaluating marketing research proposals before you start working with a firm.
When you choose the right digital marketing agency, you can expect a mix of short-term and long-term benefits and payoffs from your monthly investment. Your marketing partner helps improve your website, develops a social media engagement plan, and crafts deliberately designed blogs, site pages, press releases, email newsletters, and other outlets to reach your target audience whenever and wherever they’re looking for information.
The team at Blue Interactive Agency is experienced in identifying and targeting the right prospective future residents and their loved ones who are actively researching services just like your facility provides. If they don’t learn about you while searching online, they might never know precisely why you’re the perfect fit for their needs.
That’s where we come into play. We’ll help amplify the many positive things happening at your facility so more people realize that they should become your next residents. Let’s explore how you should evaluate agency proposals before starting a marketing partnership.
How Can You Assess the Expertise of a Marketing Agency for Assisted Living Centers?
Evaluating market research proposals for a senior living center should focus on looking for an agency with senior living expertise and industry knowledge, so they can tell your story correctly the day you sign your contract.
Consider whether the agency deeply understands your industry, including regulations, trends, ethical considerations, and how residents and their loved ones research their options before ultimately choosing which facility to move to.
In addition to industry expertise, you need to work with an agency with the right overall marketing skills to tell your story and amplify your message correctly. Ask for specific success stories of their other similar clients, as well as timelines of when you can expect certain marketing efforts to begin to be successful, to better understand their capabilities and how they will track performance to make adjustments along the way as necessary.
Additionally, ask the agency about your target audience. Do they truly understand the senior living demographic, and can they carefully craft content, social media posts, SEO-optimized website pages, and other materials that will actually appeal to and connect with these people?
By doing your research ahead of time, you’ll be able to rest easy knowing that your monthly investment will pay off as more success for your facility in the months to come.
What Are the Essential Services to Look for in an Assisted Living Center Marketing Agency Proposal?
There are many components of modern marketing, so if you’re considering your options for the best digital marketing agency in South Florida and far beyond that, you want to ensure your agency offers the services you will need to reach your target audience. A strong agency proposal should demonstrate the firm’s clear understanding of senior living demographics and how decisions are made by both future residents and their loved ones.
Additionally, they should provide a detailed assessment of your local market and a competitive analysis that highlights your strengths and weaknesses compared to your competitors. Another thing to remember is the specifics of their marketing objectives and goals, and how ongoing progress and updates will be tracked and communicated to you.
A big part of your decision should be the specific services the marketing agency can offer you. Search engine optimization, or SEO, is a necessary service in today’s digital world to ensure your website performs well and ranks highly on search results, where many people get their information. In addition to SEO, content and social media marketing are crucial ways to tell your facility’s story and engage with online audiences to build up trust and name recognition.
Other essential services include paid advertising expertise that can build up your brand awareness on even more channels and the agency’s ability to leverage local SEO tactics like Google Maps marketing and “near me” searches to ensure your facility comes up in local searches.
How Do You Determine If a Marketing Agency’s Proposal Aligns With Your Assisted Living Center’s Goals?
When evaluating market research proposals, you’ll want to carefully consider how the agency’s plans would align with your short- and long-term goals and needs. Try to define your target occupancy rate in advance, how quickly you want to reach this number, and your goals for resident satisfaction, lead generation, and brand awareness.
The cost of leveraging these marketing tactics will always be a significant consideration, so your agency’s proposal should fit within your marketing budget.
A marketing proposal should outline an idea for a marketing strategy and the ways it will be implemented, such as specific channels or the number of content pieces each month. Additionally, a proposal should specify the indicators and metrics that will be tracked and how often they will be assessed, so you can know every month that the money you’re spending is paying off.
Lastly, you should get a clear timeline of when these marketing efforts will start to increase website visits, calls, or other signs that people are learning about your facility through these new marketing tactics. Look over the specifics now and analyze whether the metrics, budget, offerings, and timelines that the agency is proposing are realistic while also meeting your facility’s needs and future goals.
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What Role Do Metrics and KPIs Play in Evaluating an Agency’s Proposal for Assisted Living Marketing?
Metrics and key performance indicators (KPIs) are crucial for evaluating marketing research proposals because they set clear objectives and goals and can help you choose between different agencies to work with.
As you research options, ask agencies to provide you with clear marketing success stories, especially those closely related to your field, so you can learn more about how the firm specifically helped one of your peers and how quickly they did it. Pre-defined KPIs can also be invaluable for you even after you select a marketing agency because you can measure the success of marketing strategies based on these agreed-upon goals.
Call Blue and Get Help With Evaluating Market Research Proposals
You have many options for a digital marketing agency that can work for your assisted living center, but not all agencies have the expertise, industry knowledge, or marketing capabilities necessary to truly make this work. That’s why you need to take your time evaluating market research proposals and do your homework so you work with the best fit for your facility.
The team at Blue Interactive Agency is knowledgeable about the unique needs and goals of assisted living centers, and we understand how to best tell your story to reach your target audience. Don’t wait anymore—digital marketing is a necessity these days. Call us at 954-779-2801 to learn what Blue Interactive Agency can do for you and request a marketing proposal from a team of experts.
