Standing out among competitors is vital for any business, including providing care and assistance to residents. That’s why assisted living marketing strategies need to help people learn more about your care facility and understand what makes you different from other nearby options. This is all before anyone picks up the phone to call and starts inquiring about support for their loved one.
Today’s marketing tactics need to reflect modern approaches to how people get information about businesses and decide where to spend their money. To maximize the exciting possibilities for online visibility and audience reach, assisted living communities should partner with a top Fort Lauderdale digital marketing agency with the experience and knowledge to get the right people when and where they’re ready to learn more about their facilities.
At Blue Interactive Agency, our team of marketing experts knows how to leverage SEO, content, paid ads, and social media to reach the decision-makers who could represent your newest residents. Together, we can work with you to achieve lasting success and gain a solid new base of residents for years to come. Let’s explore how today’s digital marketing strategies can help assisted living communities succeed.
What Role Does SEO Play in Driving Traffic to Assisted Living Community Websites?
To suggest that the assisted living field is competitive is an understatement. There are a lot of competitors out there, all trying to reach the same people looking for the right place for their loved ones to get assistance and support while living independently. The Centers for Disease Control and Prevention’s National Center for Health Statistics says that in 2022, there were 32,231 residential care communities in the United States with 1,016,400 residents.
Consumer Affairs says current projections show the assisted living industry will serve even more residents over the next one to two decades. This rapid growth in care for those with medical problems or difficulty living alone is not expected to end. By 2040, nearly 1 million additional senior living units will be needed in the U.S.
The potential market is there, but so is the flood of competitors you must keep in mind as you work to grow your assisted living community. That’s where digital marketing practices, especially search engine optimization (SEO), come into play. SEO for the healthcare industry and long-term care facilities is a crucial tool to bring more people to your website, where they can learn more about your facility and why you’re the right place to entrust the care of their loved ones.
So, how does SEO work? A combination of optimizations to your website and a focus on routinely adding new content that is relevant and informative signals to search engines like Google that your site is trustworthy and worth sharing in search results. If someone searches “assisted living near me,” your website will appear higher in the search results if Google knows that your site is a relevant fit for what the person is searching for.
This long-term effort of content publishing and website optimization pays off when your search rankings rise, putting your facility at the top of search results and online map listings. These higher rankings translate to more clicks on your website and more chances to share the many reasons why your facility stands out from competitors.
How Can Assisted Living Communities Use Social Media to Engage Families?
In addition to SEO tactics, social media can be a powerful tool for spreading the word and building name recognition for your assisted living community. Platforms like Facebook and Instagram provide a quick and easy way to share news and updates from your facility, including new photos, exciting new changes, and glimpses into the daily lives of your residents and staff members.
These social posts can help you reach the family members of those who need assisted living care and show them why they can trust your facility to support and care for their loved ones. In addition, social platforms provide an easy way to communicate directly with members of the general public. For example, someone who sees your photo on Facebook can comment or send a private message to learn more about what you do and why you’re in the right place to help their loved one.
How Can Paid Advertising Improve the Visibility of Assisted Living Facilities?
Another crucial part of assisted living and healthcare marketing is paid advertising, which can put your facility at the top of search results for a price per click or call. Google Ads are a prime example of these digital advertising tools.
When you work with a digital marketing agency like Blue Interactive Agency, advertising experts carefully craft a paid advertising campaign to fit your geographic reach and intended budget, tying curated ads about your business to specific keywords that someone will likely search for.
If someone searches for these keywords, your paid ad will appear at the top of the search results, putting your facility’s name and information right in front of the person actively looking for this information. It’s one more way, in addition to social media and SEO, that you can try to reach people as they’re making decisions about assisted living for their loved ones.
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Why Is a Strong Website Essential for Assisted Living Businesses?
All the work of boosting your assisted living facility’s name recognition and improving your search engine results won’t reach its full potential if someone clicks the link and finds a poor, stale website. Your website is an essential way of reflecting the quality of your business and a chance to share photos, detailed information, and regularly freshened blogs and web pages that can help people understand the critical decision they’re making regarding their loved one’s care and, ultimately, to know why they can trust you to be the correct facility.
Your website must perform well on desktop and mobile devices, provide the right information and media, and look attractive and informative to visitors. Any digital marketing strategy focuses on improving and regularly updating your website to ensure optimal performance.
Let Blue Lead Your Assisted Living Marketing Strategy
Assisted living marketing is a crucial way for facilities to reach potential new residents and their loved ones who will likely be making decisions about the care of their family members. That’s why it’s so important to team up with a trusted partner for the right marketing strategy that includes social media, SEO, and paid advertising—all working together to help people learn more about your business and ultimately make the call to get more information about renting a room.
Blue Interactive Agency has a long track record of helping businesses, including those in the behavioral health and healthcare sectors, reach new patients and new levels of success. Don’t wait—call us today at 954-779-2801 to learn more about how we can help you.
External Sources
- Centers for Disease Control and Prevention National Center for Health Statistics – Residential Care Communities
- Consumer Affairs – Assisted Living Statistics
- National Institute on Aging – Long-Term Care Facilities: Assisted Living, Nursing Homes, and Other Residential Care
