With the recent release of Google’s March 2025 core update, how the search engine ranks website content is changing, potentially impacting millions of businesses. While the Google core algorithm update in 2025 will continue to challenge SEO strategies, it will also present new opportunities for those who adapt.
“This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites,” Google said about its update. “We also continue our work to surface more content from creators through a series of improvements throughout this year. Some have already happened; additional ones will come later.”
Significant volatility typically emerges across Google search results and rankings with any core update. However, it’s important to recognize that some site owners may experience fluctuations or even decreases in Google rankings and organic traffic due to these algorithmic adjustments.
Let’s dive into what we know about the latest changes involving deindexation, duplicate and AI content and how they could potentially impact your website’s rankings.
What Happens When Deindexation Occurs
Deindexation represents one of the most severe consequences a website can face within Google’s search rankings. When this occurs, it can render content invisible to users searching on the platform after Google completely removes pages and blogs from its search index, meaning they no longer appear in any search results, regardless of previous rankings.
Deindexation can happen intentionally through penalties imposed by Google for serious violations of its guidelines, such as spammy tactics or malicious behavior, or unintentionally due to technical issues like improper use of noindex tags, robots.txt directives, or server errors that prevent Google’s crawlers from accessing content.
Luckily, recovery is possible by identifying and addressing the underlying cause—whether due to Google algorithmic updates, manual errors, or technical breakdowns.
Why Google Punishes Duplicate Content
With any Google core update, you can be assured the search engine is enhancing how it identifies and penalizes duplicate content. Content copied from one website to another undermines its core mission of providing users with diverse, relevant, and high-quality search results.
Google’s penalties for duplicate content can be altered when algorithmic adjustments are implemented to filter redundancies and present the most authoritative version of the content. Websites can avoid these punitive measures by focusing on creating original, valuable material that serves user needs rather than attempting to artificially inflate their digital footprint with recycled content.
How AI-Generated Content Impacts Search Results
Just as AI is becoming more sophisticated, so is how Google deciphers AI-generated content. Google’s algorithms increasingly reward content that shows evidence of human originality, expertise, and unique insights that AI tools like ChatGPT fail to produce.
Google’s systems are increasingly looking for quality content that focuses on comprehensive coverage of topics, accurate information, helpful examples, original research, and content that fulfills user search intent. Websites generating human-reviewed content that serve user needs by offering expert insight generally perform better than those attempting to scale content production through automation alone.
How to Overcome the Loss of Clicks and Conversions
The wide-sweeping range of the recent Google core algorithm update means countless websites can feel the harm, regardless of how well their site has been performing. Algorithmic updates frequently alter existing ranking factors, causing previously well-positioned sites to suddenly lose visibility to competitors, leading to fewer visitors and decreased click-through rates. So don’t fret, adjust.
Recovering from a core update impact requires a systematic, patient approach rather than quick fixes. Begin with a comprehensive content audit to identify underperforming pages and pinpoint the most significantly affected sections of your site. Focus on enhancing the E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) throughout the content by incorporating more expert perspectives and addressing content gaps identified through competitor analysis.
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Conquer the Google Core Algorithm Update By Partnering With Blue Interactive Agency
While the Google core algorithm update can create headaches and revenue losses, it also produces opportunities for better organic growth. The businesses that adjust now will reap the benefits later.
The SEO experts at Blue Interactive Agency understand how these changes impact rankings, and we’re here to help your company during this difficult transition. We’ve experienced how every algorithm impacts our clients, and we quickly adjust our marketing strategies to ensure better opportunities arise from the changes.
Please contact our South Florida digital marketing agency by calling (954) 779-2801 today to discover how we can help your business manage and overcome the latest Google core algorithm update in 2025.
