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Google Ad Grant Requirements

Partnering with Google Ad Grant Agencies

When looking into partnering with a Google Ad Grant, it’s important to fully understand what it is and how you can successfully get one for your nonprofit. Google Ad Grants are for eligible nonprofits who get up to $10,000 per month to spend on Google search ads. This specific program is meant to have people connect with causes and make a bigger impact on the world around them. One of the main requirements for getting the Google Ad Grant is joining Google for Nonprofits. When you get the Google for Nonprofits, you have the following resources: 

  • YouTube Nonprofit Program
  • Google Earth and Maps
  • Google Workspace for Nonprofits

To become eligible for Google for Nonprofits you must be a verified nonprofit organization by Percent, meet all additional requirements for eligibility in your own country you reside in, and agree to the terms of service of Google for Nonprofits. If it’s a nonprofit connected to a government entity, hospital or healthcare organization, academic institution, or school it won’t be eligible. 

So What are you waiting for?

Eligibility for the Google Ad Grant

Before you apply for a Google Ad Grant, it’s important to see if your nonprofit event is eligible for one. The requirements to be eligible for Google Ad Grants are the following: 

  • Your nonprofit organization must hold current and valid charity status in your country. It’s all dependent on the country you reside in. 
  • You must acknowledge and agree to Google Grant’s required terms when it comes to how to receive and use donations given from the grant. 
  • Your nonprofit organization must have a functioning website that gives viewers enough detail on what your nonprofit is all about. 

There are also additional requirements specifically for Google Ad Grants’ websites. You need the following features for your website to be approved for activation:

  • You have to own the domain users land for when they click your organization’s ad. 
  • The website you have must be considered “high quality”. To be considered high quality it must have a detailed description of what your mission and activities are. It also needs to be up to date with recent events and information coming up, clear calls to action, and a lot of content to give a great user experience. 
  • Your organization’s website should have no broken links, load quickly, and have an HTTPS security certificate. 
  • Commercial activity should not be the goal of your website. You can have commercial activities but it has to be limited and it must describe how it supports the mission. You also have to show how you are using these funds on your website, which can be seen on your annual report. 
  • All the advertising you do on your website must be related to the mission of your organization. 

If your nonprofit organization checks all those qualifications, it’s also important to note that it can still not be considered eligible for Google Ad Grants for the following reasons:

  • Hospitals and medical groups
  • Governmental entities and organizations
  • Schools, academic institutions, and universities

Benefits of the Google Ad Grant

google ad grant

If you’re still not sure if it’s worth it to enroll your nonprofit organization in a Google Ad Grant, you should consider some of the benefits of getting one. When you create a Google Ad Grant strategy, some of the benefits of it are: 

  • It can help boost site engagement. Your Google Ads you post will direct the viewers to the pages that are targeted to them as the most valuable and relevant. It makes your ads stand out more because it’s presented as more insightful and helpful pages for specific users, which improves the overall user experience. 
  • It creates awareness and buzz for your cause. It increases the strength in communication with the existence of supporters and the ability to connect with new prospective clients or consumers. This will give you the space to deliver content about your cause to people who most likely support it as they have interacted with your team before or are new to the work presented to them. 
  • It increases online conversions. The main goal of Google Ad Grant is to encourage users to take meaningful actions that support your nonprofit. From a more data-focused perspective, this means that these are considered “conversions”. It all depends on the overall goal that you want which would make it turn into a conversion, meaning increasing donations, volunteer registrations, email list sign-ups, event registrations, etc. 

Crafting Effective Ad Campaigns with Blue Interactive Agency

It may seem like a tricky process to be eligible for a Google Ad Grant, but Blue Interactive Agency can help you make the process as seamless and painless as possible. It requires more skill than just applying for the grant, you also need to make sure you’re producing ad campaigns of what Google deems is of quality. When you hire Blue Interactive Agency to help manage the ad campaigns, you are assured you will have effective ads to promote your nonprofit in the best possible way. Blue Interactive Agency specializes in Google Ad Grants and can walk you through the process with one of our experts. Give Blue Interactive Agency a call today at 954-779-2801 to learn how we can help you with getting your nonprofit organization eligible for a Google Ad Grant. 

About the Author

Sean d'Oliveira

Sean d'Oliveira

After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

About the Author

Sean d'Oliveira

Sean d'Oliveira

After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

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