What Are SEO Tools?
Search engine optimization, also known as SEO, is something that can help to put your business front and center in the digital world. This is something that is critical when it comes to finding ways to continue to grow and develop your business. Although SEO is a type of science, it’s not always black and white. Therefore, it’s important that you take advantage of SEO tools that will help you to get the best results.
Top # Free SEO Tools
The reality is that there are several free SEO tools that you can use to improve your digital marketing strategy. However, there are several free SEO tools that you should always have in your back pocket when it comes to putting together or adjusting your SEO strategy such as:
- Screaming Frog
Trying to narrow down the problems that a website may be facing when it comes to optimization can be challenging. Screaming Frog takes the guesswork out of it to a real extent. This tool provides you with a complete breakdown of all of the web pages that are on your site and also provides you with key information when it comes to title tags, meta descriptions, header tags, and whether or not that page is currently indexed by Google. From there, you can adjust your strategy and make the changes needed.
- Google Search Console
Google Search Console can provide fantastic insights as to what is working and what isn’t when it comes to your SEO strategy. You can directly submit new blogs or pages of your site through GSC so that they can be indexed quicker. You can also check rankings and make modifications when it comes to optimizing your site.
- Yoast WordPress Plug-In If you’re using a WordPress site, one of the most efficient SEO tools that you can use is the Yoast WordPress plug-in tool. This tool gives you the flexibility to create your own unique title tag and add meta descriptions to your website. Also, you can easily adjust the URL structure of your site so that they are more driven toward your keywords. One of the best features of this tool is that it helps you to create a sitemap that can help to show you which web pages Google is currently recognizing.
4. Ubersuggest Keyword Tool Your keywords will be the cornerstone of your SEO strategy. Ubersuggest keyword tool can help you to determine the keywords that you want to use in your strategy. You have a certain number of keyword research tries each day for free, however, for the paid version, you have more research opportunities.
Are SEO Tools Necessary?
As digital marketing experts, one of the common questions that we get from our clients revolves around whether or not free SEO tools are really necessary when it comes to using them in their strategy. The answer is, without question, yes. The premise of SEO is always changing. Something that may have worked last month may not necessarily work for the following month.
Why You Should Use SEO Tools
One of the reasons why so many digital marketers use SEO tools is that it takes a lot of the guesswork out of an already potentially challenging industry. The majority of these tools are easy and straightforward to use, however, they can change the entire premise of your SEO strategy and help you to develop it to a point.
Improving Your SEO Strategy with Blue Interactive Agency
Would you like to learn how to improve your SEO strategy using a free tool? Blue Interactive Agency can help to guide you through the process of putting an SEO strategy in place. For more information, reach out to us today!