What is Artificial Intelligence (AI)?

You have likely heard the phrase “artificial intelligence” or “AI” in several different formats. While AI used to be something that was specifically used to explain using robots to perform general tasks, the premise of AI has grown and developed as technology has developed. Artificial intelligence is something that is now impacting the digital marketing industry in many ways. Whereas digital marketing was more of a puzzle that a professional needed to put together with very little insight and guidance, one of the ways that AI is changing the future of digital marketing revolves around the fact that AI is providing digital marketers with immediate insight regarding the changes that they can make to a plan to get their clients the best results.

How AI Is Changing Digital Marketing

Do you find yourself wondering about the ways AI is changing the future of digital marketing? Allow our industry professionals to expand on the ways that AI is changing the framework of this industry: 

• Content
  Content is something that is at the cornerstone of any digital marketing strategy. One of the ways that AI is changing the future of digital marketing is due to the fact that there are several websites that are now available which can give writers the tools that they need to optimize their writing as they write it. 
• Google tools
  There is a range of digital marketing tools that Google consistently offers when it comes to being able to adjust and track the success of your current digital marketing strategy. Google Search Console and Google Analytics are all examples of AI tools that can provide you with the information that digital marketers need to make changes and adjustments to a strategy and help that strategy continue to grow. 
• Capturing a current strategy
  It’s not uncommon for businesses to change digital marketing companies at a certain point. There are several AI tools that can help a digital marketing company assess the current strategy of a business so that they know what steps to take to improve this strategy. From tools that capture the current title tag and meta description to information regarding how many pages are on the site, these tools are incredibly helpful in not making certain mistakes when it comes to the future of a strategy. 

The Future of Digital Marketing

Although it’s true that there are several ways AI is changing the future of digital marketing, the fact remains that it’s unlikely that AI will take over this industry completely. Regardless of how many of these AI tools you use, you will still need to partner with a digital marketing company to implement these tools. Therefore, it’s important that you work with a digital marketing agency whose team is well-versed in these tools but also has the experience to know how to analyze them and put them into play. 

Digital Marketing Services at Blue Interactive Agency

At Blue Interactive Agency, our digital marketing services are second to none. We not only focus on search engine optimization but we also offer a variety of different digital marketing tools which can help you to make your mark in your respective industry. From website design to Google Ads, you can rest assured that our digital marketing experts will help you to put together a plan that will get you noticed by your target audience. If you have more questions or concerns regarding the ways AI is changing the future of digital marketing or you would like to learn more about how you can develop your own digital marketing strategy, get in touch with us today!