Website Design Is Only One Aspect of Digital Marketing
There is a common misconception among many business owners who mistakenly believe that simply because they have some form of online presence through a website, they will easily be found through an online search. While having a great design for your website, you will not get the online traffic of your targeted audience. In order for you to develop an online presence, it’s imperative that you pair search engine optimization and web design. One without the other will cause your website to fall short and may hinder your business growth.
Structuring a Website’s Content for SEO
One of the most important things that you should build a responsive web design around is content. The only way for your search engine optimization strategy to be successful is to spend time completing keyword research which will help you to discover what your targeted audience is searching for. Although you may have a certain website design in mind, sometimes that design simply doesn’t match with the search engine marketing plans that you may need to follow. Keyword research will point you in the right direction. From there, you can take what you have found and develop content and a site design that is specifically designed to get you the results that you’re hoping for.
A/B Testing Call To Actions
Your call to action definitely has an impact on the success of your site design as well as your search engine optimization strategy. It’s important to remember that the keyword research that you did will target different clients with different tastes. Therefore, testing out different calls to action is key. For instance, if you’re in eCommerce marketing, you may want to incorporate more calls to action through your page and in different ways. The color of your call to action could also play a role in whether or not a person reaches out. All of these factors are something that a digital marketing team can help you to assess and analyze.
Conducting Regular SEO Site Audits
Conducting SEO audits on your website is critical when it comes to long-term success. If you’re planning a website redesign, one of the first things that you may want to do is complete a series of SEO audits on your current site so that you can plan for a better site going forward. For example, a major factor that you will want to take into consideration is website speed. If your website speed is slow, odds are that your targeted audience will navigate somewhere else. There are also search engine factors that should be included in your SEO audit as well. For instance, you will want to confirm whether or not images optimize correctly, double-check header tags and meta descriptions as well as determine whether or not your blog posts are completely optimized. All of these details can have a play in your ranking factors.
SEO Website Design at Blue Interactive Agency
As one of the best SEO and web design companies in the area, you can rest assured that when you partner with Blue Interactive Agency for your design and SEO needs, you will receive nothing short of the high-quality results you’re searching for. We understand the importance of combining SEO and web design and always go the extra mile to ensure that your website incorporates on-page optimization and the best user experience. To learn more about designing an SEO-friendly website, we encourage you to give our digital marketing team a call at 954-779-2801 and learn more about web designing mistakes you need to avoid and search engine techniques you need to take advantage of.