Marketing Measurement and The Evolution of Data Collection and Privacy Laws
Tracking the marketing performance of your website is a key aspect of any marketing strategy. It’s imperative to have this information so that you can know where you’re measuring and use this information to compare and rate yourself with your competitors. However, as the digital marketing world continues to grow and develop, it’s important that you have an understanding of the myths and facts associated with accurate measurement so that you can plot your media marketing strategy.
3 Common Measurement Misconceptions
Here are just a few examples of some of the myths that you may be relying on when it comes to measuring the impact of different marketing changes on your website:
Myth #1 – Cookie Deprecation will Cause Website Tags to Malfunction
Many marketers rely on cookies as a way to track general site activity and also track a potential client’s purchase intent or interest. One of the common myths is that cookie deprecation will trigger website tags to malfunction. Although website tags and cookies are interrelated, they aren’t interchangeable. Therefore, making this assumption is trying to simplify a very complex aspect of your site and overall strategy. Capitalizing on tools such as Google Tag Manager can help you to work through and debunk this myth and allow you to continue when it comes to measuring the impact of different strategies that you’re taking advantage of.
Myth #2 – Third-Party Data is Essential for Accurate Measurement
There has been a contentious debate as to whether third-party data really is essential for measuring accurate feedback. The reality is that there are more benefits to utilizing first-party data due to the fact that first-party data will help you to gain valuable customer insights while still protecting personal information. It’s important to note, however, that this does not mean that you should move away entirely from using third-party cookies because taking away this important data will still leave you with inaccurate information. This is an example of one of the common myths that are misleading.
Myth #3 – Protecting Privacy and Driving Business Results are Mutually Exclusive
One of the biggest marketing myths revolves around the misconception that protecting personal information and driving business results are mutually exclusive. Although it’s likely that you may lose some data, these two facets are not mutually exclusive from each other. When you partner with an experienced digital marketing company, you will learn the different steps that you can take so that you can continue to optimize your continued conversion.
The Future of Digital Marketing Measurement
It’s key to note that these are by far not the only myths that impact the digital marketing industry or impact user experience. For example, an important factor in your overall digital marketing strategy maybe your social media strategy. Tracking social media metrics is just as critical when it comes to your marketing campaigns. There are also several common myths associated with content marketing. For instance, there are many people who mistakenly believe that their digital strategy doesn’t need to include content marketing which can result in missing out on reaching a wide range of potential clients. If you would like to learn more about the future of digital marketing measurement or you’re ready to update your digital strategy, we encourage you to get in touch with the team at Blue Interactive Agency. Our team is well versed in digital advertising and is here and ready to help. Get in touch with us today at 954-779-2801 to learn more about marketing myths.
— Blue Interactive (@WebSEOMarketing) May 13, 2022