In a recent blog post, Semrush took an extensive look at marketing agency software. Its overview of software types provides agencies with a solid resource for approaching their own software needs and what’s available to them to adopt. We’ll take a closer look at the blog’s key points.
Here is an excerpt from the blog:
The Best Marketing Agency Software: Top 15 Types
By Victoria Liaonenka, published by Semrush, May 12, 2021
“For digital marketing and SEO agencies, there are dozens of tasks that need to be completed every day. As a result, it’s important to have access to tools that can help you and your team meet these challenges, achieve your goals, and save money, time, and energy in the process…
Knowing which type of tools are available to you is key to this, and that is what we will discuss in this article.
Before you review the tools, though, it’s a good idea to first explore the process of choosing the right software…
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- Level set. It makes no sense to purchase software that is too big (or small!) for your agency’s size and aspirations…
- Identify your goals. Marketing software is designed to help you achieve your goals, not define them…
- Identify usage requirements. Consider who will be using the tool, and if it is able to meet their different needs and requirements.
- Identify ownership. As well as the people using the tool, consider who will be responsible for owning and managing it within your agency…
- Review the pricing structure. For many growing agencies, this step will arguably be the most important. You should carefully consider the value that your agency will receive from the tool…
- Check for integrations. If you are heavily using a particular tool, then it can potentially save you a lot of time and effort if your software integrates with that tool…
- Read reviews. In the information age, there is no shortage of independent product reviews online…
- Read case studies. Any software provider worth their salt will have a case study section on their website…
- Demo the product. Most tools offer full demos or free trials prior to purchase, so take the tool in question out for a spin before you commit.”
Here is our take on the excerpt and article:
Perhaps just as important as listing the types of tools available to marketing agencies, are these nine tips for helping agencies consider how to choose the best software. These tips provide a thoroughly helpful guide for evaluating the agency’s needs as they approach software adoption–and purchase. Naturally, software is an investment and not all agencies are going to need all the types of software available for their industry or may not need them presently.
Of course, all of the software types on the list can be viewed as core software. These are definitely the platforms that an agency will at least want to consider closely when considering adoption. As an agency grows, each of these types has the potential to become a crucial aspect of a busy agency’s software suite.
The author lists some of the more expected types agencies may be well aware of already, such as agency management software systems and project management systems. However, it also explores some software tools that some agencies may regard as ‘core,’ but could certainly benefit from. Some of these tools include social media marketing software, content marketing tools, SEO software, client reporting software, and client proposal software.
As a busy digital marketing agency ourselves, Blue Interactive Agency routinely evaluates the tools we rely on to support our clients and keep our operations running smoothly. We believe that any agency can benefit from the software types explored in this Semrush piece. Finding which combination of tools works best is one of the pieces that helps our agency excel.
