What You Can Do to Market Your Business During the COVID-19 Pandemic
The development of the COVID-19 pandemic has been hard for people around the country and around the world to manage. Over and above the sickness and death associated with the virus, businesses in every industry have also suffered. However, with the country beginning to open back up, now is the perfect opportunity to focus on what you can do to market to interested customers. Here are some helpful tips to keep in mind when you are developing your Marketing strategies.
Take Advantage of PPC Marketing
Prior to the coronavirus, PPC marketing, also known as pay per click marketing, was one of the leading ways that to get your product in front of a prospective buyer. Although the effectiveness of PPC marketing plummeted when the pandemic first started, little by little consumers are starting to adjust to the “new normal” that the virus has put into place. Taking the time to develop an ad, video or banner that grabs a customer’s attention is a great way to pull in clients that may have been searching for something else, but became intrigued by your advertisement.
Focus on SEO
It’s more important than ever that businesses spend the time to focus on their SEO. In certain industries, there has been a significant drop in internet traffic which is why it is so critical to create eye catching content that will continue to draw customers to your business. If you are working on a strict budget, there are numerous websites that will allow you to post links to your page for free.
Another excellent way to generate or boost organic traffic to your website is to refocus on the written content of your site. Have you been lax in posting a blog because of the pandemic? Now is the ideal time to post a new one. For example, you could develop a blog post that highlights what your team has been doing during the quarantine or what precautions you are taking to ensure that both your employees and customers are protected.
Cost Effective Strategies
Over and above updated the various features of your website, there are other steps that you can take that are completely free to help promote your business. Every day, thousands of people log into Facebook, Instagram or Twitter and scroll through their news feed. Creating social media posts that capture their interest is an easy way to spread the message about your brand with out spending one cent. If your budget allows for it, you can opt to finance paid advertisement, however, there is no guarantee that you will see the results that you want to from this type of campaign.
Another important marketing detail that you should always keep up on are reaching out to your customers and clients through e-mail. Each e-mail should be well thought out and entice the reader to visit your website for the latest information and updates. Hearing from you through e-mail on a consistent basis will reassure your clients that you are still open and here to cater to their needs.
Let Blue Interactive Help You Create a Marketing Strategy
During these challenging times, the Blue Interactive Agency is here to help you navigate marketing strategies that help to keep your business at the forefront of the other competition. We go to great lengths to listen to your business goals and help you to implement a plan that will help you to see the most profit. Contact us today at 954-779-2801 to set up an appointment with us to discuss marketing internet strategies