Wondering how to generate leads online? We have 12 effective tips to get you started!
If you want to succeed in business today, you have to learn how to generate leads online. Customers now turn to the Internet to do virtually everything, from shopping for groceries to hiring a gardener. In fact, the Internet is the first place almost 90 percent of customers look when searching for a product, company, or service. Waiting for customers to find you is not going to work – you need to know how to actively generate online leads in order for your business to thrive. To help you get you started, here are twelve highly effective ways to generate leads online.
1. Establish your presence with a mobile-friendly website
A mobile-friendly website establishes your company’s online presence and serves as the heart of your online lead generation strategy. More than half of all online searches take place on smartphones and other mobile devices, so be sure to incorporate responsive web design to generate the most online leads.
2. Enact an SEO strategy
If you’ve been asking yourself, how can I improve lead generation from my website, you should realize that a strong SEO strategy is the first step. Most customers only look on the first page of search results, so you need your website to have the highest search position possible to generate the most leads. Performing a complete SEO overhaul on your website, updating every page with the latest trending keywords for your industry, will help raise your website’s position in search results.
3. Write a blog
No list of online lead generation tips would be complete without mentioning the need to write a blog. Posting an interesting, informative blog on your website is one of the most effective ways to generate leads online. The new and interesting content helps your website gain a higher position in search results, and customers search for information on the web and click on your content, drive traffic and leads to your website
4. Give away content
Giving away something for free is a great way to generate leads online. Offer customers access to gated content in exchange for their email address. Coming up with content to give away is easier than it sounds. Your backlog of blogs can easily be repurposed into new content forms such as e-books, infographics, How to articles, and listicles.
5. Post engaging videos
The viral trend of “How to” and unboxing videos is still going strong in 2017. No matter what type of company you own, developing a line of “how to” videos and creating a dedicated YouTube channel linked to your website is a good way to engage your customers’ interest. If you deliver products, encourage customers to post their unboxing videos on your website for a small reward.
6. Reach out through email
Email is a highly effective, non-intrusive way to market your services or products to new customers while keeping existing customers engaged on a long-term basis. Segmenting your email lists will make this lead generation strategy more effective: create offers targeted to each segment of your list, link to dedicated landing pages with dynamic calls to action and you’re set!
7. Engage on social media
Social media marketing is a terrific way to generate leads online as you forge connections with your current customers and their social circles. Even better, HubSpot reports that social media has a lead-to-close rate that is 100% higher than outbound marketing. Engage with customers on Facebook, Twitter, and one or two other social networks that are resonate with their interests.
8. Manage your reputation
Many people search through review sites in order to find new companies to do business with. As you manage your reputation on review sites, respond to critical reviews or complaints quickly and politely. Delivering this exceptional customer service will help you turn even negative comments into new business leads for your company.
9. Answer questions
Answering questions on forums such as Quora, LinkedIn, and Google+ can generate a surprising number of leads. You build your industry authority, establish your brand, and show yourself as a business that genuinely wants to help people. A definite win no matter how you look at it!
10. Ask questions
Running polls and surveys on social media are a great way to engage people and generate responses from potential clients. Including a link to see the results will help drive traffic to your website and maximize this lead generation strategy.
11. Use PPC ads
If you are looking for online lead generation tips that work in a hurry, pay per click ads can’t be beat. Advertising with Google AdWords and Bing Ad is easy, affordable, and highly effective at generating online leads because they target potential customers at the exact moment they are searching for your product or service. Link to dedicated landing pages to generate the highest click-through rates.
12. Host online events
Hosting Google+ Hangouts or webinars is an efficient way to reach potential customers with your message, without the expense or hassle involved in producing in-person events. Send invitations out through email and social media, and finish with a coordinating e-book for download with email address to maximize your lead generation.
If you would like help putting these online lead generation tips to work for your business, Blue Interactive Agency can help. We can provide you with responsive website design services, SEO content creation services, social marketing packages, PPC ad management, and more, delivering everything you need to generate online leads for your company.