How can SEO marketing companies help my small business?
As a savvy small business owner, you know that you need to market your company online if you want to succeed. Print advertising is no longer an effective way to build a customer base, as consumers of all ages now use Internet searches when they want to find businesses or research their product purchases. Simply starting a website isn’t enough to get your company noticed, however. In order to make sure your target audience finds your company online, you’re going to need to have a highly visible presence in online search results. That’s where SEO marketing companies come into play. If you’ve ever wondered what SEO marketing companies can do to help small businesses, the answer is simple: SEO stands for search engine optimization. SEO marketing companies can optimize your website to help ensure your small business gains the highest possible placement in online search results. How SEO companies achieve this is a little more complicated.
When users ask a search engine like Google or Bing to bring them information, they give the search engines terms that they try to match. The search engine looks at all the webpages on the Internet, scrutinizing them to determine which are best suited to provide the desired information. The search engines examine every element on the pages, including images, links, page names, and much more. A mathematical formula called an algorithm determines the best matches, then assigns page ranking according to relevance.
The search engine then displays the results, showing the sites in order with the highest ranked results appearing at the top of the page. Appearing on the first page of search results is critical for small businesses. Research of search engine traffic by Chikita has shown that on average, the first page of search engine results garnered 92 percent of all traffic from the average Google search.
SEO marketing companies can make small businesses’ webpages look like the best, most relevant answer to certain search terms. They perform a variety of search engine marketing services to achieve this:
First, the company performs Keyword Research and Analysis to find the most popular search terms that the target customer is using when they hunt for businesses in your industry or products you carry.
Next, the SEO marketers make sure your website has an SEO-friendly Web Design, created from the bottom up to gain the highest search ranking. This involves incorporating keywords in all the appropriate places in your website: in the page titles, throughout the written copy on your website, and in the names and information that accompanies any images, videos, or documents that appear on your website.
Search engines also consider other factors on a website, such as mobile-friendliness, speed of loading, and more. An experienced SEO marketing agency will stay abreast of the latest changes to search engine algorithms and will make sure your website has everything it needs to meet the strictest search criteria.
One of the ranking factors that search engines look for are links to other websites in a related industry. SEO marketing agencies provide Strategic Link Building Services, analyzing websites to find reputable, related industry sites to link with your company’s website.
Once your website is fully optimized for the best search performance, the agency will submit your website to the appropriate search directories. They can monitor your website on an ongoing basis to ensure your website retains a prominent placement on search results.
If you’re looking for help to ensure your small business succeeds, consider Blue Interactive Agency. As a leading Boca Raton SEO marketing company, we have helped hundreds of companies achieve their Internet marketing goals. We are a full service interactive marketing agency for small businesses, providing responsive website design services, social media marketing, web marketing, email marketing and more to ensure your online marketing success.
Contact us at Blue Interactive Agency today at 954-779-2801 for expert small business SEO marketing services to help ensure your company’s success!