ONLINE CASINO
the Goal
- To implement an aggressive, yet cost-effective strategy to lower the first-time Cost Per Acquisition (CPA) to an efficient level, targeting below $10 within the first year.
Results
Achieved CPA Below $10: Successfully reduced first-time CPA to an average of $9.47, surpassing the initial target.
Paid Search Success: Increased visibility on search engines led to a 31% rise in click-through rates and a 15% increase in sign-ups.
Retargeting Impact: Retargeting efforts resulted in a 44% increase in conversions from players who had previously shown interest.
Personalization Pays Off: Players who engaged with personalized offers showed a 10% higher lifetime value compared to those who didn’t.
Increase in CTR
0
%
Increase in Sign-ups
0
%
Increase in Conversions
0
%
Services Provided
- Data Analysis: Utilized player behavior data to understand preferences, playing patterns, and acquisition sources.
- Paid Search: Implemented targeted Google Ads and Bing Ads campaigns to capture potential players actively searching for online gambling platforms.
- Social Advertising: Leveraged Facebook and Instagram ads to reach a broad audience of potential players based on interests and demographics.
- In-App Promotions: Leveraged ads within Apple store and Google play store to ensure we captured competitor searches and users.
- Retargeting: Employed dynamic retargeting to re-engage potential players who had shown initial interest but hadn't completed sign-up or deposit.
- Personalized Offers: Created tailored welcome bonus packages based on player preferences and behaviors that were a/b tested monthly.
READ MORE ABOUT OUR WINS
Industry
Mental Health
Goal
Achieve a $6-$7 cost per lead and convert leads to clients through a Facebook Messenger lead gen campaign.
See How We Did It Industry
Luxury Yacht Marina
Goal
To enhance website impressions and traffic while elevating search engine ranking for niche keywords on the website and Google Business Profile.
See How We Did It Industry
Florida Beach Resort
Goal
Increase shoulder season ROI from 4x to 7x using paid search, social and CRM data.
See How We Did It Industry
Boxing Streaming Platform
Goal
To increase website traffic from 2K to 30K+ users in one month through SEO strategy and viral social content.
See How We Did It Industry
E-Commerce Mattress Company
Goal
To increase Revenue YOY by 100%+ within one year.
See How We Did It Industry
Online Casino in NJ
Goal
Reduce first-time Cost Per Acquisition (CPA) to below $10 within the first year using a multi-channel approach.
See How We Did It