ONLINE CASINO
the Goal
- To implement an aggressive, yet cost-effective strategy to lower the first-time Cost Per Acquisition (CPA) to an efficient level, targeting below $10 within the first year.
Results
Achieved CPA Below $10: Successfully reduced first-time CPA to an average of $9.47, surpassing the initial target.
Paid Search Success: Increased visibility on search engines led to a 31% rise in click-through rates and a 15% increase in sign-ups.
Retargeting Impact: Retargeting efforts resulted in a 44% increase in conversions from players who had previously shown interest.
Personalization Pays Off: Players who engaged with personalized offers showed a 10% higher lifetime value compared to those who didn’t.
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Increase in CTR
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Increase in Sign-ups
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Increase in Conversions
Services Provided
- Data Analysis: Utilized player behavior data to understand preferences, playing patterns, and acquisition sources.
- Paid Search: Implemented targeted Google Ads and Bing Ads campaigns to capture potential players actively searching for online gambling platforms.
- Social Advertising: Leveraged Facebook and Instagram ads to reach a broad audience of potential players based on interests and demographics.
- In-App Promotions: Leveraged ads within Apple store and Google play store to ensure we captured competitor searches and users.
- Retargeting: Employed dynamic retargeting to re-engage potential players who had shown initial interest but hadn't completed sign-up or deposit.
- Personalized Offers: Created tailored welcome bonus packages based on player preferences and behaviors that were a/b tested monthly.
