EDITORIAL: An Email Marketing Lesson from Apple (and other Fortune 500 companies)
In an article published on Martech Series on Feb. 27, 2021, 6 Email Marketing Lessons from Fortune 500 Companies, the author takes a look at some Fortune 500 Companies, including Apple, to see what lessons about email marketing can be drawn from them. Here is an excerpt from this article: “As technology continues to advance, so does a customer’s expectations. As