The Switch to Google Analytics 4 Google Analytics has been a go-to tool for marketers for over a decade. The platform has undergone various changes over the years, but the latest update, Google Analytics 4 (GA4), is a complete overhaul that has significantly improved its features and capabilities. In this blog, we’ll explore what Google Analytics 4 is, how it
How Often Does Google Update Its Search Algorithm The digital marketing world recently went into overdrive with Google’s announcement that they would be making search algorithm changes. This is something that periodically happens with the premise that Google is always attempting to make changes as a way to ensure that searchers find the answers to the questions that they have
What Is a Google My Business Suspension? Although Google can be difficult to figure out at times, there are several great tools that Google provides a legitimate business as a way to optimize their online standings. One of these tools is Google My Business. A GMB listing can help to put you front and center when a person searches for
How Google Indexing Works You have your website ready to go. Your pages look amazing and you’re happy with the overall layout and design. You finally launch it and you wait eagerly for the traffic statistics to continue to build. There is just one problem. Google is not indexing your website. When Google doesn’t index your website, it’s impossible for
What is Local SEO? One of the great things about Google is the fact that it provides business owners with an abundance of opportunities to target their digital marketing strategy to hit the client demographic that they are looking to reach. Taking this approach is something that is commonly known in the digital marketing industry as local SEO. In short,
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