You have a new business – but don’t know where to start with marketing it.
Don’t worry! We are here to help you every step of the way to making your new business a success. From branding to building a marketing strategy, to getting new leads, we work with your new business to take care of all your marketing needs. We help with new business solutions.
Then we can come in to help with:
Branding:
- Logo Design
- Style Guides
- Messaging
- Marketing Materials, including business cards
- Social Media Account Setup
Website Setup:
- Domain
- Sitemap
- Content
- Design
- Development
- Hosting
Search Engine Optimization:
- On-Site SEO
- Off-Site SEO
Email Setup:
- Create @yourbusiness.com email addresses
- Setup and admin account to manage your employees
Marketing Plan:
- Marketing strategies
- Campaign types
- Plan for initial marketing tactics and best practices
- Plan for monthly marketing
When building a new website, a key component is optimizing the site for search engines, like Google, just as much as optimizing it for your potential leads, or those who land on your site. All of the services above are the first step to giving your new business wings to fly!
Let’s take a step back to discuss some of these key services you’ll need when starting a new business.
Branding
Turn your business idea into a brand.
You have a new business. You have a business name, are registered, setup your bank account, and have done your research to know who your target audience will be. But now it’s time to start executing your ideas and research, and turn your new company into a brand.
Where do you start?
We sit down to have a meeting to discuss what you want your brand to represent, what feelings you want your customers to get from it, what messaging you want it to portray, and any visions you see for the “look” of your brand. We put these ideas together with our graphic designers to provide you with logo options. Our talented graphic designers provide options for you to choose from and then we customize your logo further until we have it just right.
After we have your logo set, we can work on the rest of the elements that make up your brand. We create a styleguide, which will be the basis for the design of your website. This styleguide provides colors, fonts, icons, formatting, and image and other content guidelines to make a cohesive brand image. We also work on the messaging of your brand. This includes taglines, key messaging, and campaign branding statements.
We also create branded materials like business cards, letterhead, and email signatures. If your company needs brochures and flyers, signage, trade show banners, or designs for other promotional materials, we can design it all for you.
Website
New businesses have a fresh start for their website presence. Unlike the process of revamping an old site, we have the ability to create a brand new site from scratch, so the possibilities are endless.
We don’t just slap a cookie-cutter site together for our clients. All of our sites are customized specifically for you, using the latest coding techniques and newest applications, CMS, and platforms. We always test for page speed performance and usability on all browsers. With the increase in traffic coming from mobile, creating a responsive website is a must.
With your website being your brand ambassador, so to speak, you’ll want this to be a clean, easy-to-navigate website that will leave your visitors impressed. We work with you to make sure we have key elements implements to keep your visitors engaged and wanting to learn more. We decide what the best call to action (CTAs) are for you site. Then we setup tracking in order to optimize this when we are ready to start running campaigns and have
the site launched to draw organic traffic as well.
Making sure your site is fully optimized for Search Engines is
key… but we will get to that next.
Search Engine Optimization (SEO)
You have a website, but how will people actually know it exists or come across it when they are searching for the thing you have to offer? The answer: They won’t find it, unless it is optimized.
Implementing initial SEO strategies for a new site is crucial. Your site is starting from zero and needs to make its presence known. You will have no domain authority, no indexed pages, and no keywords at first. But adding SEO elements onto your site will help Google and other search engines realize what your site is about when the pages are indexed.
Blue Interactive Agency has been experts on SEO for years and takes pride in keeping up with the latest best practices. We handle all the technical (and non-technical) SEO implementation on your site so you don’t have to. We create effective strategies that incorporate both on-site and off-site SEO tactics to help your site rank above your competitors.
Some of the key elements that we may use for your business include keyword research, competitive market analysis, local SEO, content marketing, html optimization, internal linking, backlinking and so on. Search Engine Optimization is a formula, where you need several ingredients to be added in the right way to maximize your success.
Branded Emails
Just as you want our brand to have a cohesive look, you’ll want to continue that branding right down to every detail. This includes having an email address for each of your employees using your domain, giving you the legitimacy you want.
We can help get your whole team setup with a suite that offers more than just email. It can also incorporate things like file sharing, video conferencing, cloud storage and other features. Google and Outlook are popular platforms for business email options. We can help you find the right fit for your business.
Ask us how we can save you money on your first year of email hosting! We love saving our clients’ money.
Marketing Plan
You have done your research for why there is a need for your product or service your business offers. But now you want to make sure you reach your target market so they know you exist and want to buy what you are selling.
An effective marketing plan may be different from business to business based on if you are B2B or B2C, what goals you are trying to accomplish, who you are trying to reach, what industry you are in and so on.
At Blue Interactive Agency, we sit down with you to hash out your marketing strategy and build you a customized marketing plan. This starts with us really understanding your business. We discuss how valuable a new client or sale is so we can come up with cost per lead and cost per acquisition goals. We evaluate what types of marketing should work best for your company and what the strategy would be for each platform. Basically we build out a marketing plan to help you spend your marketing dollars wisely and bring your
company success.
To learn more about how we can help your new business create an effective marketing plan, give us a call today.
After you have these new business practices set, the hard work isn’t over yet! Now we have to create a website, optimize it for search engines AND your potential leads. Then you will finally be ready to put the marketing strategy initiatives in place. Don’t worry, it might sound like a lot, but we help you with everything along the way.
Now you can start building campaigns, continually update your site with new content, build social followers, gain leads, and improve your SEO – all things to get your business off the ground and keep it growing.
In setting up your new business online, the initial services we are going to focus on are Web Development, SEO, and Content. Click the links below to learn more about each strategy.
Web Development
SEO
Content Marketing
Once your site is built and optimized for search, that’s when the fun part starts. We’ll target the ideal demographic for your product or service and get you out there, in front of the right people.
This is done through a variety of lead generation strategies utilizing PPC, email and social media marketing. Click the links below to learn more about each strategy.
Lead Generation
Email Marketing
Social Media Marketing
The entire process from web development and search engine optimization to creating targeted campaigns and a solid content calendar requires serious heavy lifting. Many new business owners aren’t savvy to the process – and that’s OK!
You should focus on making your product or service the best it can be, and let an experienced team efficiently navigate the marketing side of things. Here, we will discuss the different elements of a successful marketing plan.
Many believe identifying your ideal customer is a simple process. Answering the question, ‘Who do we want to target’ seems logical enough, but it can only get you so far. You need to also be answering questions like:
How does your product or service solve a common problem or challenge?
How can your product or service improve people’s lives?
What are the benefits of your product or service – what value do they add?
Answering these questions honestly – and thoroughly – will help you identify who will benefit most from your product or service, which in turn will tell you who to start targeting.
Once you’ve honed in on the ideal customer or group of customers, it’s time to learn everything about them.
Where do they search for similar products or services? What has their experience been like thus far? How will
you make the experience better?
Understanding your ideal customers is vital. Equally critical is understanding your competition. You must build on their strengths and find opportunity in their weaknesses. Achieving this is how you will set yourself apart to your customers.
The information you glean from your analysis should be a driving force in your business plan and marketing strategy.
To compete in this modern era of marketing, a website that ranks in critical. ‘If you build it, they will come’ doesn’t exactly apply to building websites. As you create your website, you must consider a multitude of online best practices such as SEO (search engine optimization), responsiveness, page speed, overall functionality, CTAs (calls to action), and security.
As you develop your site, it is imperative to keep in mind the audience you identified in Step 1. Optimize your content with keywords they are searching and provide eye-catching links and CTAs they will find interesting. If you can’t keep their interest and immediately demonstrate how your product or service is superior to the competition, you’re missing an opportunity.
If this all sounds complex, it’s because it is. Working with an online marketing company can take this huge burden off your plate and allow you to focus on the day-to-day inner workings of your business. Companies like Blue Interactive Agency give you access to seasoned marketers, designers and developers that can help you set your business up for success.
This step is multi-faceted. It involves marketing services such as email, social media, and PPC (pay-per-click) advertising. Depending on your industry, product, or service, we may also include printed marketing materials such as mailers and brochures.
Here at Blue, we completely customize our marketing package to fit your business’ needs.
Email Marketing
Let’s first talk about email marketing. Some people have begun to believe that email is dead. They are wrong. Email marketing is an extremely important part of any marketing plan.
Email marketing starts with building a good list. It may seem difficult, and it certainly can be, especially if you are starting from nothing.
Through paid and organic efforts, we can grow your email list and build an audience that is interested in your product or service. There are a variety of methods to move these individuals through the funnel from signing up to your list to purchasing.
Click here to learn more about email marketing and how it works.
Social Media Marketing
The number of social media users worldwide in 2018 was nearly 3.2 billion. It goes without saying that any modern business would be ill-advised to not focus at least some energy into their social media presence.
It’s not just about likes and shares. Social media is a place to interact with your audience, share offers and incentives, and target new audiences. Having an active social presence shows your audience you are an active, approachable business.
Letting your social profiles go stale can be a deterrent to would-be customers – so don’t let it happen! If keeping up your social presence is taking up too much time and energy, leave it to Blue.
Click here to learn more about social media marketing and how it works.
PPC Advertising
PPC, or pay-per-click advertising, comes in many forms. From display ads and remarketing to paid ads on social media and third party publications, there are a variety of options to fit your needs and budget.
PPC ads are a driving force in our lead generation strategy, and is complimented by organic lead generation strategies via SEO marketing.
Click here to learn more about our lead generation strategies and how they work.
How will you grow your business this year? What is your plan for next year and beyond? If the answers to these questions leave you perplexed and overwhelmed, let Blue help you grow.
Having a strategic, measured approach in place – and having a team that knows how to effectively execute said approach – will set you up for success. This is true for all elements of your business, but as one of the deciding factors in its growth, marketing is arguably one of the most important.