The Importance of Paid Ads for Assisted Living Centers
Supercharge your strategy with targeted paid ads. Learn how to attract high-quality clients, outshine competitors and maximize ROI for your assisted living facility.
Harnessing the PPC for Assisted Living Centers
If you’re trying to figure out the best ways to help your assisted living facility stand out from the many competitors you have across the country, you’re not alone. Often, you’ll realize you need to develop a multifaceted approach to getting your facility’s name and reputation online. A comprehensive digital marketing strategy for senior living now includes assisted living PPC, Search Engine Optimization (SEO), content and social media marketing, and high-level efforts like Google Maps and Google Business Profile optimization.
PPC advertising (pay-per-click) has proven essential for getting the best results so your facility can appear at the top of the list as potential residents or their loved ones are researching facilities online. Crafting a properly optimized assisted living PPC campaign has many benefits.
In today’s digital world, people are unlikely to scroll very far down in search results—meaning if your business doesn’t appear on the first page of results, your potential customers will likely never find your facility. That’s why it’s crucial to understand how a senior living PPC strategy can pay for itself and give your facility the best chance of standing out online.
Let’s explore how this strategy works and why it’s a good investment in your business’s future.
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How Does PPC Work for an Assisted Living Facility?
If you’re considering starting an assisted living PPC campaign, it’s important to understand how this works and why it’s worth the money. Pay-per-click advertising is a strategy where you pay for each time someone clicks your ad, so you’re more or less buying website visits.
This can help boost traffic to your website in addition to what you can get with organic traffic, which happens when someone conducts a search and then ends up on your website by following unpaid search results.
PPC campaigns most often involve carefully created Google Ads that are served in addition to organic search results for specific keywords or phrases you’ve set up.
You’ll establish a daily budget for the campaign, and then Google will place your ad toward the top of the page whenever someone searches for the correct phrase in the right geographic area. Each time someone clicks the ad, you’ll be charged for it against your daily budget.
Because paid advertising algorithms are constantly changing, it’s helpful to work with digital marketing experts like the team at Blue Interactive Agency. They are familiar with the latest PPC trends and the overall evolution of marketing.
Together, we can help your senior living PPC campaign succeed and bring potential new residents to your website.
What Are the Benefits of Running a PPC Campaign for Assisted Living?
PPC marketing for assisted living has many benefits when it’s well-executed and carefully refined as results are analyzed. A properly optimized assisted living PPC campaign can:
- It gives you faster results than organic searches, which typically have slower traffic build-up.
- Significantly increase your visibility to potential new residents and their loved ones as they search for senior living options.
- Precisely target your audience based on things like age or geographical areas.
- Provide flexible marketing strategies and enable you to increase or decrease the budget in real-time.
- Offer measurable results and a clear return on investment.
- Increase your brand awareness and reach potential residents.
- Put your facility at the top of search engine results pages (SERPs).
Get Started With Blue
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How Much Do Marketers Charge to Run a PPC Campaign for Assisted Living?
There are clear advantages to working with digital marketing experts to run your senior living PPC campaign. These experienced marketers know all about the algorithms and user behaviors that can affect the success of a paid advertising campaign, and they can carefully monitor and revise your campaign to ensure you’re wisely spending your money.
The cost of working with a team of marketers who will manage your PPC campaign can range from as little as $500 to $10,000 or more each month, depending on several factors like the other services the agency is offering, the complexity of your campaign, and the industry you’re in.
Remember, these monthly agency fees typically won’t include the actual cost of the ads, which you will pay as they’re clicked on as long as it’s within the daily budget you’ve established for your campaign.
What Is the Average Return on Spend for a PPC Campaign for Assisted Living?
If you’re considering senior living PPC as part of your marketing strategy, you’ve probably realized that the return on your investment can vary greatly depending on factors like where your facility is, how many other competitors are nearby, and amenities or offerings that set your facility apart from different options.
However, some rough averages and figures can help you understand what to expect:
- The average cost per click for a Google text ad is less than $3.
- More than 6,000 searches related to senior living or senior care happen every hour in the U.S.
- More than 80% of people looking for nursing homes or senior living facilities don’t have a particular one in mind when researching options.
It’s clear that people are relying on results from searches on Google and other search engines as they make important decisions about how they spend their money, including where they’ll live when they need help from a senior living facility.
That’s why facilities can no longer rely on word-of-mouth recommendations to get their message out to potential new residents and outcompete other facilities for these new residents. A smart, well-managed PPC campaign can be a game-changer for senior living communities in this modern digital age.
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Digital Marketing for Assisted Living
Google
Maps
The Impact of Online Reviews
Social
Media
Social Media Marketing
Content
Creation
The Benefits of Content Marketing
Search Engine Optimization (SEO)
The Role of SEO
Growth
Strategies
Strategies to Outshine the Competition
Assisted Living Marketing
The Importance of Digital Marketing
Call Blue and Get the Best Assisted Living PPC Results
If you’re ready for the new levels of success you can achieve with assisted living PPC campaigns, you want to team up with a marketing agency with the proper knowledge and tools to maximize your investment.
The team at Blue Interactive Agency includes expert marketers and advertisers who know how to turn Google ads and other PPC campaigns into successful strategies that will raise your brand awareness and bring potential new residents to your website.
With Blue, your senior living PPC strategy can greatly enhance your reach and help potential residents and their family members understand that your facility fits their needs.
Get started today by calling us at (954) 779-2801.
