The Impact of Online Reviews on
Assisted Living Center Reputation
More and more, people expect to easily research services or products they’re thinking about purchasing by turning to Google and other popular search engines for quick search results. One feature at the top of results for senior living is Google Maps listings.
Online Reviews: A Double-Edged Sword for Assisted Living Centers’
Also known as Google Business Profiles, these accounts contain quick descriptions of what a business offers and reviews from people with experience with the company and its services.
These reviews can make or break a business, making searchers more or less likely to call or investigate a purchase or find more information. That’s why a key component of senior living marketing today is ensuring your assisted living Google Maps presence helps your business stand out and attract potential new residents.
At Blue Interactive Agency, we know that what your business and customers say about you on Google Maps listings and user reviews can significantly impact your overall reputation online.
That’s why we offer management of your Google Business Profile and our other digital marketing services, including search engine optimization (SEO), content and social media marketing, and paid advertising.
Let’s explore why Google Business Profiles are crucial for any senior living facility today.
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Why Is Google Business Profile Important for an Assisted Living Facility?
At Blue Interactive Agency, our approach to assisted living Google Maps strategies involves optimization and encouraging users to leave positive reviews that can signal the strength of your facility to other online searchers.
- Our Google Maps marketing services can put your facility at the top of “near me” local searches and highlight why a senior or their loved ones should strongly consider renting a room at your senior living community.
- It all starts with carefully optimizing your Google Business Profile, which helps people find more information about your business on Google Search and Google Maps queries.
- While your GBP is free to set up, it requires constant management to respond to user reviews, provide updates about your facility, and post news and additional information about your services.
- Because of this, many businesses simply don’t keep up with their Google Business Profile listings. This results in lowered user reviews and diminished search results that showcase their businesses.
- Ignoring a Google Business Profile can give millions of people who search for your services every day a strongly negative impression of your business.
Should an Assisted Living Facility Use Marketers for Managing Multiple GBP Locations?
One key consideration of any assisted living Google Maps strategy is realizing that multiple facilities and locations cannot be listed under a single Google Business Profile.
- If you’re wondering how the Google Maps algorithm works, there are strict rules about what can and cannot be posted or updated in a GBP, including a restriction on listing multiple businesses or locations on one profile.
- Consider a senior living community that operates five different facilities, even in one city—each needs its own Google Business Profile, and each GBP must be managed and updated separately.
- That’s why a business should partner with an expert marketing company like Blue Interactive Agency rather than try to manage this constant work alone.
- Our marketing experts can develop a personalized strategy to provide regular updates and reply to reviews on each of your Google Business Profiles that comply with Google’s strict rules and encourage others to leave positive, detailed reviews that help the reputation of your facilities.
Get Started With Blue
Partner with us for cutting-edge digital marketing solutions tailored to your assisted living business. We help you maximize your online presence and drive profitable growth.
Fill out our contact form now to learn how our services can be customized to meet your needs.
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How Does On-Page Google Maps Landing Pages Help Rank My Assisted Living Facility?
While a comprehensive, robust homepage on your website is crucial for organic search results, it’s also important to consider other landing pages where you can send people to get quick bits of information about your senior living facility when they end up finding a paid Google Ad or other paid content.
On-page Google Maps landing pages can help people move from an ad they found based on a keyword or phrase they searched to a carefully designed separate page—or even your Google Business Profile—to quickly access the information they want without navigating your entire website.
This is an integral part of the overall digital marketing strategy today because searchers expect to instantly find the exact information they are looking for without sifting through long pages of text or clicking multiple links.
Businesses can stand out from competitors by having a properly optimized landing page that searchers can view from a Google Maps or Google Business Profile search. This allows companies to provide the information that searchers expect in seconds.
Do Off-Page Marketing Tactics Work Well for Google Maps?
Any assisted living Google Maps strategy approach must also consider off-page marketing tactics. These are things outside your website that can help you increase search engine rankings and signal to search providers like Google that your business is an authority in the field.
These tactics are crucial to today’s marketing efforts. They include link building, emphasizing engagement in social media, and carefully developing content marketing approaches that help your business succeed online. There are several ways to accomplish this, such as building backlinks from other reputable websites and pointing back to your senior living facility’s site.
Focusing on quality, human-written content that provides relevant information and statistics can encourage other websites to link back to your pages and signal to Google you are a trusted authority in the industry. In addition, engaging with your audience on social media platforms like Facebook and Instagram can increase your brand awareness and help drive more traffic to your website.
As far as content marketing, outside efforts like widely distributed press releases and curating positive reviews online can help your website perform better and reach far more people as they’re searching for information and help.
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Digital Marketing for Assisted Living
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Social Media Marketing
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The Benefits of Content Marketing
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The Role of SEO
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The Importance of Paid Ads
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Assisted Living Marketing/
The Importance of Digital Marketing
Blue Can Help You Succeed With Assisted Living Google Maps Listings
If you realize you need to focus on your assisted living Google Maps presence but don’t know where to start, look no further than Blue Interactive Agency. Our team of marketing experts can provide the search engine optimization, content and social media marketing, paid advertising campaigns, and Google Business Profile management you need to succeed in today’s search-driven environment.
People expect to quickly find information about potential purchases of goods or services with an online search, and they put a lot of trust into the user reviews and information they find with these searches. That’s why senior living facilities can no longer ignore or downplay the importance of an adequately managed Google Business Profile listing.
At Blue, we have helped countless businesses in many industries excel by providing strong GBP listings that provide relevant information and regular updates to people searching for their products or services.
We can help you stand out from competitors and reach potential new residents and their loved ones. Learn more about how we can help by calling Blue Interactive at (954) 779-2801 today.
External Sources
- Google Maps Platform – The Benefits of Google’s Mapping Tools
- Google Business Profile – Stand out on Google with a Free Business Profile
- Google Business Profile Help – Guidelines for Representing Your Business on Google
