Organic SEO Explained
Have you ever searched for something on Google and wondered how the search engine giant decided which websites to show you? Chances are you have, but chances are also good that you have been pleased with the results you were presented with.
The number one job of Google and its competitors is to provide top quality and highly relevant search results, and for the most part they deliver on their promises. But exactly how those search engine giants do what they do remains shrouded in mystery.
The algorithms Google and its competitors use to determine search results is an incredibly valuable trade secret, and as such it is jealously protected by the companies involved. That can make the job of search engine optimization (SEO) difficult, and some companies are better equipped for the challenge than others.
At Blue, we are true experts in the field of organic search, the process of using keywords, quality content and relevant links to improve the visibility of the clients and the companies they serve. You are experts in your field, and we are experts at getting your business seen and helping you connect with the clients and families who need your services.
When organic search is used well, it can reduce your overall marketing budget, reducing the need for expensive pay per click advertising and other methods. If you are looking for a cost effective solution to your organic search dilemma, we encourage you to give a marketing agency Miami a call today or go online to our website.
Content Marketing & SEO
There are a number of factors that play into how Google and other popular search engines assess the quality of the websites they rank. From the nature of the internal and external links to the presence or absence of video content and static graphics, all of these things are fed into the algorithms that make these search engine giants run.
Throughout the years, these search engine algorithms have not remained static – Google and company have made many changes along the way, and even the smallest tweaks have had profound impacts on the businesses that were affected.
The inner workings of both the original algorithms and the ongoing tweaking process are closely guarded secrets, but by now one thing is very clear. Over the past couple of years, and especially in recent times, the quality of the content on a site has begun to carry more and more weight, and that is why content marketing should be an integral part of any search engine optimization (SEO) effort.
The quality of the content on a given site is important for many different reasons. For one thing, the quality and amount of content figures into the algorithms that bring visitors to the site, with exceptional content raising the odds that the site will end up on that coveted first page.
Quality content also encourages visitors to stick around, a key driver of conversions and lead generation. If the quality of the content is poor, the visitor who found the site is likely to click away, and that represents a lost opportunity for the company involved.
At Blue, we are big believers in the power of quality content. The quality of content matters in terms of search engine optimization, but it is even more important for the men and women desperately looking for help for themselves or their family members.
By providing the best possible content, we can help your company fill its schedule, so you can focus less on your website and more on doing what you do best. We have a large team of hardworking writers, allowing us to produce the content your center needs to differentiate itself from its Miami area competitors. We encourage you to reach out to us today to learn more about content marketing and how it can help your business succeed.
Link Building & SEO
Google and other search engines rely on complex algorithms to rank the websites that appear in their search engine listings. The content of these algorithms is a closely guarded trade secret, and the privacy of this information is taken very seriously by the tech giants involved.
While no one outside of Google has a complete understanding of how search engine algorithms work and how the millions of websites in existence are ranked, a few things are clear, including the role that internal and external links play in the process.
When ranking websites, Google and other popular search engines routinely assess the quality of the links coming into and going out of the site in question, and how those links are perceived by the algorithm could make an enormous difference. Having a lot of dead links can send the ranking of a website plummeting, while adding quality links can improve its ranking and help the company compete with its larger competitors.
The value of link building in search engine optimization cannot be overstated, and at Blue we take it very seriously. We are continually doing research into which links Google and other sites are looking for, what factors are weighed in determining the relative quality of those links and what our clients can do to improve and optimize their own sites. When you work with us, we will examine your website closely, assess the current quality of your internal and external links and present a series of expert recommendations for what you can do better.
Google Maps & Google My Business Rankings
Customers rely on search engines for many different activities. They may search on Google and other search engines for nearby businesses, and if you are the owner of such a company you want your business to come out on top.
Ranking highly on Google maps and other local listings can make or break a business, and there is a lot of misinformation about how those search algorithms work and which factors Google and its competitors use when choosing which results will show up at the top of the page.
There is also a great deal of change in these areas, meaning what worked yesterday may no longer work today. If you want your business to show up in Google maps for the Miami area, you need to pay close attention to a host of factors, but when you work with Blue you will have the benefit of our expertise, and our many years of experience in the search optimization industry. We can work with you to improve your website and your local listing results, so you can focus on building better and more effective products and services for your clients.
Technical SEO
Search engine optimization is not a single discipline – it is an interrelated series of actions, all designed to help businesses rank higher in the search engine results. This ranking can be critical to the success, and even the survival, of a given business, so the stakes could literally not be higher.
When it comes to optimizing a website for search engines and search engine results, the technical aspects of the process are vital to the success of the finished product. In order to serve their clients, a search engine optimization firm must have a deep understanding of how Google and other search engines function, the factors that play into the algorithms that drive those companies and the ongoing changes that might require additional tweaks and even entire website redesigns.
At Blue, we are experts at the technical side of search engine optimization (SEO), with a thorough understanding of how the algorithms that drive Google, Yahoo!, Bing and the like function, as well as which changes are most likely to occur within the near future.
When you work with us, we will start with a thorough evaluation of your current website, checking important factors like the quantity and quality of written content, the types of images and animations that are included, whether or not the site is mobile friendly, the mapping of the various pages and the presence and quality of both internal and external links. Based on these factors, we will be able to present a series of expert recommendations, all designed to improve the functionality, usefulness and ultimately the search engine rankings of your website, and ultimately your business.
Keyword Research
People seeking quality services from a business they can trust may search the internet for hours or they may find exactly what they’re looking for right away and be able to make a quick decision. Knowing which keywords these individuals will be using is essential and it’s not always obvious. As an expert in your field, you may think you know exactly the terms your clients have been searching for, but that is not necessarily the case.
Keyword research is a vital part of the search optimization process, and finding the optimum balance of high value keywords and affordable keyword advertising is not always an easy thing to do. No matter how much expertise you have, you may not have the training needed to fine tune your website and make it rich with relevant keywords.
If the people who need your services the most cannot find you, everyone loses out. You lose out when you’re not busy. Your staff loses out on the hours they good be working. And most of all, those prospective clients miss out on the top quality services they could be receiving, but it all could have been avoided with the right keyword research.
At Blue, we are experts in the field of keyword research, carefully fine tuning our keywords and our content for maximum exposure and optimal results. We are constantly fine tuning our processes, finding underused keywords that can drive results while minimizing marketing costs. No matter which clients you want to reach in the Miami area, we can develop a keyword research and optimization plan that will find them.
Why Hire Blue to Drive SEO Results?
In the internet age if your website does not appear on the top page of the search engine results it might as well be invisible. That may be a harsh statement, but it is also a true one. With millions upon millions of websites online, finding the best and most relevant results is what Google and other search engine giants are asked to do, and they do it well every single day.
While the business model of sites like Google and Yahoo! is designed to produce relevant results and serve the needs of web searchers, it can put business owners in a quandary. The owners of those businesses know that they need to rank well in search engine results, but they do not necessarily know how to go about it.
Luckily, those business owners do not have to go it alone. You do not have to figure out search engine optimization (SEO) on your own or become an expert on how Silicon Valley operates – all you need to do is put the right partner in your corner, and that is what Blue is all about.
At Blue, we have the expertise you need to build a better business, one that will rank well in the search engines, appear on Google Maps and optimize the use of keyword research and online marketing, all at a price you can afford. We encourage reaching out to us today to learn about search engine optimization and how it can help you take your business to the next level.