Organic SEO Explained
Search results can be broken down into 2 categories: organic and paid. Paid search refers to the advertisements that appear at the top of a search results page and are based on an auction system. Organic search refers to the unpaid search results that appear below the advertisements on a search results page. These results are called “organic” because they occur naturally as a result of relevance to the search query entered by the user. Since Google and other search engines’ primary goal is to provide the best possible search result, the goal of organic SEO is essentially to provide a website with content, infrastructure, and optimization that makes it worthy to be among the top search results. Organic SEO explained in this way is all of the optimizations that go into achieving a high rank in search results for search terms that are associated with your product or service.
Organic traffic that comes from search engines accounts for roughly half of all website traffic. Paid search results, for example, only accounts for roughly 10 percent of website traffic. Therefore, organic SEO is extremely important if you want your business to generate the sales needed to grow and thrive.
Organic SEO is a pivotal part of your digital marketing campaign. While paid ads on Google or social media platforms like Facebook are important, they should form a part of a larger campaign that aims to drive as much traffic to your website as possible. Since organic traffic accounts for such a large section of overall website traffic, not leveraging it for your business can be a costly mistake in the long run.
Blue Interactive Agency is a digital marketing agency Fort Lauderdale. Our expert SEO team can create a website that is perfectly optimized to generate organic search engine traffic or potentially overhaul an existing website so that it can rank higher on search engines. This will increase inbound traffic, improve your online presence and visibility, generate sales leads, help to attract local clients, and improve customer engagement. Through our SEO services, we will help to establish your brand and company as an industry authority.
Content Marketing & SEO
The most popular search engine, Google, has become exceptionally good at providing users with search results that are high quality, keep the reader’s attention, and provide them with a wealth of knowledge on the topics they search for. The more their algorithm evolves, the better they become at improving user experience.
Content marketing and SEO of that content is the backbone of an organic SEO marketing campaign. It is the stuff that makes your website a place to visit, to learn, and most importantly, a trusted place to purchase products or services. If you think about it, everything that is on your website is content. Yes, there may be some behind-the-scenes, technical things that don’t fall into the visible content category, but the only thing that anyone comes to your website for is the content that’s on it.
Content marketing and SEO are tied together. Without content, then all of the SEO that can be done doesn’t have a destination to go to. Content is what drives SEO. A client may search for your type of product or service on Google, and when they click on your website, it’s the content that they came to see.
Blue Interactive understands how important content marketing is in an SEO marking campaign. We aim to understand what your company’s voice is, what you represent, and how you envision your brand. Our team of talented writers then takes this information and creates content on your website, blog, emails, and social media to engage your ideal audience while incorporating SEO best practices so that your content is not only engaging for your audience but so that search engines can find it.
Link Building & SEO
As we’ve discussed, how search engines determine which web pages will be used as the ideal search result is complex. It draws from not only the information found on a website, but it also draws from other external factors such as whether the website is being referenced and talked about.
For example, if one website has over 200 links that direct to it on reputable websites, then it is likely a more authoritative source than a website with no links from other reputable websites. This aspect of the algorithm is what makes it possible for search engines to quickly pick up on new trends because a website may provide important new information that is then talked about and linked to from thousands of other websites.
Link building and SEO is the process of creating these links to your website to improve your search engine rank and to generate leads from the websites that link to your products and services. Blue Interactive can create a network of links that direct customers to your business. These link building strategies are carried out by getting content onto reputable websites that will improve your SEO and ultimately your search engine rank.
If you have a great website, social media engagement, and search engine optimized content and backend development but are still struggling to get ranked on Google, then a link building strategy can be your key to success. Blue Interactive can take all of the legwork out of link building and SEO so that you can put your attention on running your business.
Google Maps & Google My Business Rankings
Google Maps and Google My Business rankings are a crucial element of driving local sales. For a business that operates locally or wants to increase their local business, it can allow you to rank highly on a particular search result even if that search result will yield different results when you search for it without geolocation. Essentially, you may be able to achieve a high rank in a competitive market because you are focusing on local searches.
Local searches on Google for products and services have an impressive 80 percent conversion rate because when a customer is ready to buy, they will search for the product or service locally. Leveraging Google Maps and Google My Business rankings can lead to substantial inbound local traffic with a high conversion rate.
When a customer searches for a business that can service their needs, they will be given the company’s contact information, location, business hours, reviews, and photos or videos. 88 percent of people who make such searches will contact or visit the business within a day.
However, even though there is potentially less competition in the local market, the way that a search engine like Google will rank those results leaves room for only 3 main results, known as the “local 3 pack”. Blue Interactive Agency can create and then manage your local SEO. With our help, your business will stand out among your local competitors, and thanks to our expertise in local SEO, your business can rank highly among the search engine results.
As with much of an SEO campaign, updating content regularly helps to not only keep your target audience engaged in your product or service, but it helps to improve your rankings. Blue Interactive can maintain your local online presence by responding to reviews, adding new content and photos, and updating your status such as operating hours around public holidays. With our local SEO expertise, your business will be at the forefront of the local market.
So far, we’ve discussed many of the aspects of SEO and online marketing that happen at a surface level or the level at which your customers can see, and looked at what helps to rank your website on search engines. Optimizing your website for search engines, however, can be very technical, too
Technical SEO is an aspect of digital marketing that is continually evolving. What may have been effective two years ago might not be effective anymore. In fact, if you were to use an outdated method, then Google’s algorithm will likely penalize your website. It is an element of SEO that often requires a great deal of expertise to pull off properly.
We at Blue Interactive Agency have a wealth of experience creating stunning websites from the scratch with the fundamentals of effective technical SEO built-in. A website has to be more than just aesthetically pleasing; it has to have the technical backbone that creates the foundation for a successful digital marketing plan. Through our team of experts, we can take care of all of the technical aspects of SEO so that you don’t have to worry that your website is being penalized for incorrect or outdated technical SEO.
Keyword research plays another important role in ranking high on search engines. After all, you are ranking based on a particular search term. For example, if you sell beauty products, a search term that will be used by your target market might be “organic makeup”. Organic makeup in this case is what is known as the keyword. When a customer searches for that term, if you appeared as the second result on Google’s first page, then you can expect to receive inbound traffic to your website looking for organic makeup.
Keywords can be highly competitive because many businesses are vying for them. This is true for short terms such as “makeup”. However, the terms that people use to search for products can vary greatly, for example, one person may search for “organic makeup as a gift” and another may search for “buy organic makeup in Fort Lauderdale”. This is where keyword research becomes important.
Establishing keywords can be difficult because many elements go into it. What exactly are people searching for? How do they want the information? How many people are searching for it? These are among the questions that need to be answered in keyword research so that an effective keyword and content marketing strategy can be established.
Blue Interactive Agency has an expert keyword research team. Our keyword research not only helps your business to discover untapped keywords in the market that your business can thrive on, but we also explore keywords that are focused on sales conversion. We are continually working towards improving your sales – not just getting onto the first page of Google.
Why Hire Blue to Drive SEO Results?
Blue Interactive is the leading SEO company in Fort Lauderdale, FL. When you hire our company, you are gaining the benefit of over 15 years of marketing experience with a team that is dedicated to giving your business what it needs to grow and flourish. We consider your success our success.
Many SEO companies may take a “set it and forget it” approach to website design and marketing your services or product. At Blue Interactive, we are deeply focused on results-driven marketing. You will know exactly what your return on investment is because we provide extensive monthly performance tracking reports for every level of our SEO services. You will know exactly what our marketing efforts are doing for your business.
At Blue Interactive Agency, we don’t just optimize your website and content for search engines, but we combine our SEO expertise with sales conversion. After all, the entire purpose of improving your SEO is to drive sales. Therefore, our services improve your online visibility while also leveraging sales conversion strategies into every aspect of your SEO.
When all of these elements are put together, it’s clear why we have become the best SEO company in Fort Lauderdale, Florida. Reach out to our team today to open the door to effortless business growth.