The Difference Between Organic Posting & Paid Ads on SMM
There are many ways to reach people on social media, and it’s essential to understand the distinctions before you begin to move forward. Distinguishing between the various outreach channels can be difficult enough when you are selling soap or toilet paper, but when the services you are offering are as personal and sensitive as drug and alcohol treatment, the process becomes even more fraught and infinitely more important.
One of the most important distinguishing characteristics you need to understand is how the various forms of social media outreach work and their limitations and how each can be used to your advantage. Here is a quick rundown of each approach – organic search results, posting on social media, and social media marketing (SMM):
Organic Search Results
If you have ever done a Google search (or a Bing search, or a Yahoo! search, etc.), you already understand how organic search results work. When you type a word or phrase into the search box, the list of results you see is generated by the underlying algorithm, using a complex formulation that includes things like the quality of the content on the various sites, the nature of the links maintained on the website and a host of other factors.
The contents of the Google (and Bing, and Yahoo!) algorithms are closely guarded trade secrets, and only insiders have access to them. Even so, there is a great deal of information about how these search rankings work, and that gives experts like us an inside track, one that can make a difference in how your own treatment center appears when drug addicts, alcoholics, and concerned family members reach out for help.
The process of making specific sites rank more favorably in search engine rankings is known as SEO, shorthand for search engine optimization. When you work with us, we can design an SEO strategy that can help you drive results, filling up your beds, and helping you do what you do best.
Posting on Social Media
Posting on social media is probably also something you are already familiar with, but when it comes to driving drug addicts and alcoholics into treatment, the stakes are far higher. Posting for results in the business arena is much different than posting pictures of your cat or liking a friend’s shared story.
When correctly leveraged, social media posts can be treasured forms of marketing, and the more a post is shared and liked, the greater its reach will become. A single post could potentially reach hundreds of thousands, or even millions of individuals, including friends and family members of the drug addicts and alcoholics who need your services.
It pays to work with a pro when designing a social media posting campaign since posting the wrong thing could do more harm than good and sabotage all your other efforts. When you work with us, we will help you determine the best way to post, the best content to post, and the best time to post so you can capture the attention of the men and women who need your services the most.
Some social media posts are just for fun. Others are inflammatory and ill-advised. But other social media posts, including the ones we will help you craft, can literally be lifesavers. If you are ready to reach out directly to would-be clients and their families, we encourage you to reach out to us today. We will craft an intelligent marketing message that will drive actual results and help you serve your clients in an even more effective manner.
Social Media Marketing
The third and final leg of the online outreach stool is SMM, short for social media marketing. It is a distinct form of marketing that has become essential for the operators of drug and alcohol treatment centers in the digital age.
In the 21st century, social media has become the most important and most far-reaching form of communication. A single well-placed marketing message can speed its way around the country, reaching drug addicts, alcoholics, and family members who would never have known to search for your site directly.
Social media marketing is defined as the process of using social media platforms, including Twitter, Facebook, Instagram, WhatsApp, and others, to promote a product or service, in this case, the top quality drug and treatment services your company provides. If you want help reaching the clients you are looking for and meeting them where they are; we can help you do just that.
When you work with us, we will develop a social media marketing strategy that will help you proactively reach the drug addicts and alcoholics you want to serve. This process will help you find them and get them into rehab, putting them on the road to a better life and helping you build an even better and more successful business. Social media marketing is a complicated subject that demands an expert approach, which is precisely what we are here to provide.
Drive Leads With Organic Content
On Social Media - Facebook, Instagram +
From the earliest days of print media to the 21st century and beyond, the process of lead generation has always been complicated, with dozens of moving parts, changing consumer sentiments, and shifts in perception that can make previously effective marketing campaigns much less worthwhile. Finding the best leads can be infinitely more of a challenge when the people you are trying to reach out to are actively addicted to drugs or dependent on alcohol. Those individuals may know they need help, but they may also be resistant to those offering that help, including members of their own family and social circle.
This reluctance to get help is one of the biggest impediments drug and alcohol treatment centers face when generating leads, but it is definitely not the only one. If you want to find the people who need the services you have to offer, you need a way to break through the noise, and reaching out on social media is one of the most effective ways to do that.
Social media outreach can actually be one of the best ways to generate leads for your drug and alcohol treatment center – if you have the right expertise in your corner. When you work with us, we will develop a comprehensive social media marketing strategy that can harness the power of organic search results and optimize the value and reach of every single post you make on Facebook, Twitter, Instagram, WhatsApp, and dozens of other social media platforms.
Drive Leads With Paid Ads
on Facebook, Instagram +
Organic search can be a powerful way to drive leads and fill your drug and alcohol treatment center beds, but it is definitely not the only one. In fact, there is no one best lead generation strategy for those in the drug and alcohol rehab business, and the most effective marketing campaigns are often those that take a combination approach. By combining the power of organic search and lead generation with the value of paid advertising, we can leverage your marketing budget, helping you build a better business while enhancing the services you offer to your clients.
We know you have a treatment center to run, and taking time away from the drug addicts and alcoholics you are working so hard to heal is the last thing you want to do. You are an expert at what you do, but you are not an expert in social media marketing and the power of online search.
The good news is that we do have that expertise, and we will help you harness the power of paid social media marketing to fill your beds and build a better, more comprehensive, and more profitable business. If you have ever scrolled through your Facebook feed or seen the ads on Twitter, you have a good idea of what these marketing campaigns are all about and why they are so incredibly effective.
Just think about the last time you signed on to your Facebook account or scrolled through your Twitter feed. Think about the ads you saw along the way and the ones you clicked on. Chances are you have responded to those ads a time or two, and so will the clients you are trying to reach.
Paid ads on social media are part and parcel of the business model of sites like Facebook, Instagram, and the rest, and making those ads as effective as possible is at the heart of what we do. When you work with us, we will get to know your business, develop a deep understanding of the clients you are trying to reach, and build a marketing campaign designed to build leads and generate real-world results.
We Build Sales Funnels That Convert
Seekers Into Addiction Treatment Patients
You do not have to be a marketing expert to understand the sales funnel. If you have ever responded to an ad or bought a product, you already have an intuitive understanding of the sales funnel, how it works, and why it is so incredibly effective.
Creating an effective sales funnel is when you are selling shampoo to busy professionals or convincing single moms to try out a new diapers brand. Those sales funnels have their own challenges, but they are nothing compared to the difficulties operators of drug and alcohol treatment centers face as they seek to fill up their beds and convince would-be clients to seek treatment at their facilities.
If you want to find the people who are most in need of your services, like the drug addicts and alcoholics on the cusp of seeking treatment, you need a comprehensive strategy for making it happen, and that is exactly what we are here to provide. When you work with us, we will develop a sales funnel that converts seekers of drug and alcohol treatment services into actual clients who not only know they need detox and rehab but who are ready to get that treatment today.
We use a number of unique strategies to build customized sales funnels for our clients, from ramping up their search engine optimization (SEO) efforts to harness organic search power to utilize strategic social media marketing to find would-be clients where they are and get them into treatment.
If you would like to learn more about how the proper sales funnel can fill up your beds and help you help more clients, we encourage you to reach out to us today. Sales funnels are not just marketing jargon; they are fundamental processes and innovative strategies your competitors use right now. With our help and guidance, you can beat those competitors at their own game, generating the best leads, finding the most dedicated clients, building a better brand and reputation, and filling your available beds with newly recovering drug addicts and alcoholics.
Want To Grow Your Patient Count & Fill Your Beds?
The epidemic of drug addiction and alcoholism is getting worse by the day as social isolation, a lack of mental health treatment and other factors converge to make getting help more challenging than ever. So why are the treatment beds at your facility still empty, and why are you spending more time finding clients than serving them?
The answer could be as simple as a lack of proper marketing, and you should not wait a day longer to get the help you need. With the right marketing help and guidance, you can begin to fill up those empty treatment beds right away, filling your facility with men and women who need precisely the services you have to offer.
Drug and alcohol treatment is a vital service that can literally save the lives of the men and women it serves. As an experienced treatment center owner, you know better than most just how rewarding this line of work can be. You get to watch lives turn around as drug addicts and alcoholics who entered your facility in dire straits get their lives back and return home with newfound confidence and a real sense of accomplishment. You know that you may have even saved lives along the way, preventing deadly overdoses and giving your clients the coping skills they will need to stay drug and alcohol-free long after you and they have parted ways.
At the same time, you also know you have a business to run and that if the treatment center you run is not thriving, you will not be able to serve any of those clients or turn any lives around. That is why it is so important to have a comprehensive strategy in place, one that will fill up your empty beds, ramp up your patient count and help you build a better business.
You are an expert at what you do, and we are experts at what we do. And what we do is build smart marketing strategies for the operators of drug and alcohol treatment centers – people just like you. If you are ready to take your business and your treatment efforts to the next level, we are here to help. Just reach out to us today, tell us about your business and what you want to accomplish, and we will take it from there.
Leverage Social Media The Right Way With Blue Interactive Agency
From the earliest days of the commercial internet, online content has helped connect consumers with companies to help them find the products and services they need in the most efficient and transparent manner possible. The earliest websites were rudimentary affairs, but they were still able to get the job done, building brands, driving profits, and creating real results for everyone involved.
Now that the internet has evolved yet again, social media outreach has taken on a new significance. Traditional forms of marketing are still necessary, but sites like Facebook, Twitter, Instagram, WhatsApp, and TikTok have created new and innovative ways for businesses to reach their potential buyers.
When those buyers are family members and friends of alcoholics and drug addicts, social media’s importance becomes even more significant. As the operator of a drug and alcohol treatment center, you now have the opportunity to reach hundreds of thousands or even millions of receptive people who recognize the need for effective rehab in a friend, family member, or loved one. Thanks to the power of social media, you now have the opportunity to create sales channels that drive results, branding for rehab centers, finding new leads, filling your treatment beds, and changing the lives of more people than ever before.
Social media is often derided, but it can be a powerful force for good in the world, especially when the potential of social media marketing, organic search results, and other strategies are used to connect drug addicts and alcoholics with the highly effective treatment methods you have to offer. Creating those connections is what we do, and we are true experts in the field.
If you are ready to take your drug and alcohol treatment center business to the next level, we want to be your partner. You understand the field of addiction science and what it takes to help your clients heal, and we know what it takes to help you find drug addicts and alcoholics where they are. Drug addiction and alcoholism are serious problems in the modern world, and these problems are definitely not going away – if anything, these twin epidemics are only getting worse.
That means that what you do and the services you provide have never been more critical, and now is the perfect time to reach out. If you want to make even more of a difference, building a solid marketing campaign that encompasses organic search, paid advertising, and smart posting is a great place to start. If you are ready to build a better business, fill up your empty beds, increase your patient count and make an even more positive difference in a sometimes complex world, we encourage you to reach out to us today.
You know the world of drug and alcohol treatment, and we know the world of social media and effective marketing. We have the expertise, experience, and marketing savvy needed to help you make a difference, so reach out to us today to begin your social media marketing and lead generation journey.