Understanding SEO Marketing As digital marketing experts, one of the standard questions we receive from many clients is, “What is SEO marketing?”. Unfortunately, there are many business owners who are under the misconception that simply because they have a website, potential clients will quickly easily find them during a Google search. While it may be true that a potential client
A New Year with New Digital Marketing Trends Ringing in a new year is something that always comes with an abundance of excitement. This excitement is something that always transitions over to the digital marketing world each year as the premise of this form of marketing only continues to grow. At Blue, our focus is on providing our current and
Understanding Local SEO There are many people who mistakenly believe that SEO, also known as search engine optimization, is something that is simple and straightforward, regardless of the industry. The reality is that there are several nuances that you need to be aware of when it comes to putting together local SEO strategies. A local SEO strategy will help you
Monitoring Your SEO Strategy Any experienced search engine optimization expert will be constantly reviewing SEO performance. There are several factors to consider when it comes to SEO strategy and it’s critical to remember that optimizing a page or a site just once is not enough to remain competitive. Therefore, it’s critical that you partner with a digital marketing company that
What are Title Tags and Meta Descriptions? When putting together a high quality SEO strategy, one of the important details about each page that you should never overlook is the SEO title and meta description. These two aspects of each page of your website provides any search engine with a guide as to how to classify and rank the
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