Understanding the Role of a Dedicated Account Manager in Assisted Living Center Marketing
Many assisted living centers struggle with a lack of an in-house marketing team, meaning employees doing other essential tasks often try to handle digital outreach efforts on the side. This is when it can be beneficial to seek help from an external expert who can develop the right marketing strategy and help people learn more about your center.
How a Digital Marketing Account Manager Can Drive Growth for Your Senior Living Center
In today’s ever-changing digital landscape, businesses don’t have time to waste on figuring out how to connect with potential customers—every minute counts and any time spent getting up to speed with the industry and particulars of the company can hurt. That’s why it’s become more critical to ensure that any dedicated account manager who helps get the word out about your business understands precisely who you are, your target customers, and how to effectively reach them.
But what does a digital marketing account manager do? The answer is simple: Tell your story and spread the word about why your senior community is the best fit for them or their loved ones.
Unlike fractional CMO services for assisted living, in which an external professional offers part-time marketing leadership and strategy development for a business, a dedicated account manager will be your point of contact. They will work every day to update you on the success of your marketing strategy and revise the plan along the way.
Increasingly, the work of an account manager can help senior living centers successfully tell their story and stand out among competitors because they will become experts in knowing exactly what you need and want. Let’s explore the benefits of partnering with a digital marketing account manager at Blue Interactive Agency.
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What Does a Dedicated Account Manager Do for Assisted Living Center Marketing?
It’s a fair question: What does a digital marketing account manager do? The answer will depend on each company’s needs and future goals.
A significant part of their work is serving as the point of contact for a client, building a strong relationship and becoming the person who best knows your exact needs. This knowledge is then passed along to every other employee of the digital marketing agency, from copywriters and social media aficionados to search engine optimization (SEO) experts who will work together to carry out the vision you and your account manager have determined is best for you.
They’ll work hand in hand with you to develop and execute digital marketing campaigns, track performance, and keep you in the loop about how your marketing investment is paying off. If anything new comes up on your end, and you need to change how your center’s story is communicated to potential new residents, your account manager will closely listen to your update and ensure that it is appropriately reflected in every part of your overall marketing strategy.
How Can a Dedicated Account Manager Improve Your Assisted Living Center’s Marketing Strategy?
If you’re wondering how an account manager can improve your marketing potential, the truth is that they can be vital in ensuring your marketing strategy is closely refined and personalized to meet your exact needs today and updated as your needs change tomorrow.
Working together, they’ll guide you in creating an effective and personalized strategy for getting the word out to potential new residents and their loved ones that will cut through the clutter of generic marketing campaigns from your competitors.
An account manager and digital marketing consultant can benefit your senior center by becoming your biggest cheerleader, tracking successes and refining campaigns daily, and ensuring the money you’re investing in digital marketing is well-spent.
You’ll know that this account manager is on your side, keeping you in the loop as things come up and passing updates and changes along to the marketing agency’s team so everyone is on the same page about your senior living center.
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What Are the Advantages of Having a Single Point of Contact for All Marketing Needs?
If you’re wondering what a digital marketing account manager does, one thing to remember is ways this person can help serve your business and tell your story. There are many advantages of having a single point of contact for all of your marketing needs, including:
- Cutting down on back-and-forth communication by having one person you contact to discuss your current needs and new goals.
- Streamlining the process of launching or refining new marketing strategies, every step of the way.
- Fostering a more collaborative approach among all the marketing experts and teams that will be marketing your business.
- Having one dedicated expert on your side, learning everything about your business and sharing this information with other marketing professionals.
- Consistently tell your story with the right messaging that carefully reflects the specifics of your assisted living center.
- Saving time on the marketing process by reducing the need for lengthy meetings or looping in several others on one conversation.
What Metrics Does an Account Manager Track to Measure the Effectiveness of Marketing?
Your account manager will closely track several metrics to ensure your marketing strategy is working and refine it as needed. One key aspect that will be tracked is the revenue generated by your marketing efforts, such as the increase in inquiries and calls to your facility and how these inquiries translate into new residents at your senior living community.
Additionally, your senior living marketing account manager will look at signs of satisfaction with your company, such as online reviews and social media conversations that indicate how well your story is being told to the right people. Another metric is the cost per admission, which can be a vital way of tracking the successful investment of money into marketing strategies.
The goal is to help your facility attract new residents through the right mix of social media and content marketing, search engine optimization, paid advertisements, and other marketing efforts.
By closely tracking people’s overall online journey—how they got to your website or picked up the phone to call you, and what made them contact you—your marketing strategy can be constantly refined to ensure it’s having the biggest impact for the smallest amount of spending possible.
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Call Blue and Get the Best Marketing Strategies From an Expert Digital Marketing Account Manager
If you’re ready to take your senior living center to new heights of success, you’ll want to work with experts like the team at Blue Interactive Agency. We can help you understand what does a digital marketing account manager do and show you how to tell your story in the right way.
Whether you work with us on SEO efforts, tap us to be your fractional CMO, or leverage the power of hiring a dedicated account manager to oversee your business and marketing needs, the team at Blue can do it all. Don’t wait – get started today by calling us at 954-779-2801.
