The Role of a Digital Marketing Agency in Assisted Living Center Crisis Communications
In today’s fast-paced digital world, we know how fast things can spin out of control, even if they aren’t correct. We can help your facility control the narrative and ensure that the correct information is getting out there exactly where it’s needed. The last thing you want is permanent damage to your brand’s reputation based on falsehoods or misunderstandings.
Reputation Protection for Assisted Living Centers
When problems happen, it’s important for assisted living centers to quickly spring into action to ensure the true story is being told – especially online, where things can change in an instant and false information can spread if not addressed immediately. That’s why Blue Interactive Agency’s comprehensive services for senior living marketing include crisis management in digital marketing.
In today’s online world, one bad story can live forever. Let’s explore how Blue Interactive Agency can help your assisted living facility respond to problems and challenges online with the right mix of strategies and platforms to get your word out there to everyone who needs to see it.
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Why Is It Important for Assisted Living Centers to Have a Digital Marketing Agency for Crisis Management?
During times of crisis, whether it’s a bad situation at the senior living facility or a tough budget caused by a recession, it might seem logical to cut back on expenses such as marketing.
However, that can be a huge mistake because your marketing investment is directly tied to how well you can tell your story and get the word out to the prospective future residents and their loved ones that you need to reach.
A 2019 Forbes article examined the fallout of the 2008 recession when ad spending was slashed by 13% in the U.S. All signs point to more success for the businesses that continued investing in marketing during these challenging times rather than the ones that cut back in the face of a fiscal challenge.
Crisis management in digital marketing can be an essential way of stepping up to these challenges by directly telling potential new residents and their loved ones the true story of what’s happening in your senior living facility.
Rather than letting gossip spread or misinformation get out there, marketing experts can leverage SEO copywriting services, paid advertising campaigns, and social media marketing to share the truth and bring it to the people who need to know.
How Can a Digital Marketing Agency Mitigate Damage to Reputation During a Crisis?
A digital marketing agency like Blue can mitigate damage to your reputation during a crisis in many ways, including authentically engaging with your target audiences to reassure them and ensure they have the correct information.
This can happen in various places, including social media posts, distributed press releases, timely and relevant blogs posted to your website, and advertising campaigns that can cut through the chatter and directly reach your residents’ loved ones and potential news residents at the same time.
It’s also vital to monitor what people say about you online, whether it’s social media posts, online reviews of your Google Business Profile, or other platforms. Knowing what’s being said about you can help you respond adequately, pull down false information, and spread the truth to the people who should see it.
By promptly taking action with a well-executed crisis plan, you can show your audience that you’re a trustworthy facility that takes these things seriously and responds as needed. An honest apology can help if mistakes are made, and people will value your efforts to be transparent and honest instead of trying to hide a problem.
Your digital marketing response to the crisis can also show how your assisted living facility is taking action to prevent this from happening again, such as additional staff training, new protocols, or other changes addressing the underlying issue.
Get Started With Blue
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What Role Does Social Media Play in Crisis Communications?
In today’s world, social media is more than a place to post status updates or share photos – it’s a spot where people turn for news, breaking updates, information, business reviews, and so much more. That’s why assisted living facilities can’t ignore the power and reach of social media platforms like Facebook when dealing with a crisis.
A digital marketing agency like Blue knows how to respond to social media posts and share relevant, authentic information to spread the word about how your facility is responding to the problem. We can engage with commenters online and share information about the truth of the situation to get the word out there faster than ever.
If you ignore what people are saying about you on social media, you’ll only allow gossip, falsehoods, and misinformation to spread like wildfire. Instead, a carefully developed and strategic approach to using the power and reach of social media platforms like Facebook can directly address the crisis and ensure people understand the truth of what you’re doing about it. People will respond to the authenticity and quickness of your response, so time cannot be wasted if you need to address a crisis.
How Can a Digital Marketing Agency Coordinate Crisis Messaging Across Multiple Platforms?
Crisis management in digital marketing is all about using every platform and communication method available, including your website, emails, social media posts, advertising, and more. That’s why it’s more important than ever to have a Fort Lauderdale SEO and digital marketing company at your side to quickly step in and spread the right message in the right places when a crisis happens.
The team at Blue Interactive Agency can work closely with you to coordinate your messaging and the points you want to make across every channel. Whether people are hearing about your response to the crisis on Facebook, a paid ad, a press release, or a blog on your website, you’ll know that the correct points are being correctly shared with them.
Inconsistency during a crisis can look like weakness or deflection, so it’s crucial for every message you send to be consistent, authentic, and genuine. We’ll work with you to make every platform and channel work its best and help you address the crisis head-on.
Don’t Just Take Our Word for It
Check out what our clients say about Blue Interactive’s exceptional marketing solutions and results.
Call Blue for Crisis Management in Digital Marketing
If you’re looking for crisis management in digital marketing, look no further than Blue Interactive Agency. Our team of experienced and professional marketers know how to best use search engine optimization, content marketing, social media engagement, and advertising strategies to get the correct message out there to the people who need to see it.
Time is of the essence when your facility is in the midst of a crisis. Don’t wait—call us at 954-779-2801 today.
External Sources
- Forbes – When a Recession Comes, Don’t Stop Advertising
- Senior Living News – Tips for Marketing and Communications During a Crisis
