{"id":15447,"date":"2023-07-06T15:48:31","date_gmt":"2023-07-06T15:48:31","guid":{"rendered":"https:\/\/blueinteractiveagency.com\/?p=15447"},"modified":"2024-03-26T19:14:47","modified_gmt":"2024-03-26T19:14:47","slug":"what-does-an-seo-company-do","status":"publish","type":"post","link":"https:\/\/blueinteractiveagency.com\/seo-blog\/2023\/07\/what-does-an-seo-company-do\/","title":{"rendered":"What Does an SEO Company Do? An Overview of Online Marketing"},"content":{"rendered":"<p><script type=\"application\/ld+json\"><br \/>\n{<br \/>\n  \"@context\": \"https:\/\/schema.org\",<br \/>\n  \"@type\": \"BlogPosting\",<br \/>\n  \"mainEntityOfPage\": {<br \/>\n    \"@type\": \"WebPage\",<br \/>\n    \"@id\": \"https:\/\/blueinteractiveagency.com\/seo-blog\/2023\/07\/what-does-an-seo-company-do\/\"<br \/>\n  },<br \/>\n  \"headline\": \"What Does an SEO Company Do? An Overview of Online Marketing\",<br \/>\n  \"description\": \"With social media and the internet being so widely used, it\u2019s crucial to have a strong online presence as a business. With millions of businesses competing for attention, standing out from them with your website can seem impossible. However, this is where SEO comes in, which is the practice of optimizing a website to improve its visibility and rankings on search engine results pages (SERPs). While SEO may seem complex, it can be effectively handled by professional SEO companies which specialize in helping businesses achieve online success. Here's exactly what an SEO company does and how their work can benefit clients.\",<br \/>\n  \"image\": [<br \/>\n    \"https:\/\/blueinteractiveagency.com\/wp-content\/uploads\/2023\/07\/what-does-an-seo-company-do.jpg\",<br \/>\n    \"https:\/\/blueinteractiveagency.com\/wp-content\/uploads\/2023\/07\/seo-strategies.jpg\"<br \/>\n  ],<br \/>\n  \"author\": {<br \/>\n    \"@type\": \"Organization\",<br \/>\n    \"name\": \"Blue Interactive Agency\",<br \/>\n    \"url\": \"https:\/\/blueinteractiveagency.com\/\"<br \/>\n  },<br \/>\n  \"publisher\": {<br \/>\n    \"@type\": \"Organization\",<br \/>\n    \"name\": \"Blue Interactive Agency\",<br \/>\n    \"logo\": {<br \/>\n      \"@type\": \"ImageObject\",<br \/>\n      \"url\": \"https:\/\/blueinteractiveagency.com\/wp-content\/uploads\/2019\/11\/screenshot.jpg\"<br \/>\n    }<br \/>\n  },<br \/>\n  \"datePublished\": \"2023-07-06\",<br \/>\n  \"dateModified\": \"2023-07-06\"<br \/>\n}<br \/>\n<\/script><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-15449 size-full\" src=\"https:\/\/blueinteractiveagency.com\/wp-content\/uploads\/2023\/07\/seo-strategies.jpg\" alt=\"seo strategies\" width=\"1000\" height=\"667\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With social media and the internet being so widely used, it\u2019s crucial to have a strong online presence as a business. With millions of businesses competing for attention, standing out from them with your website can seem impossible. However, this is where SEO comes in, which is the practice of optimizing a website to improve its visibility and rankings on search engine results pages (SERPs). While SEO may seem complex, it can be effectively handled by <a href=\"https:\/\/blueinteractiveagency.com\/seo-blog\/2023\/01\/what-is-seo-marketing\/\" target=\"_blank\" rel=\"noopener\">professional SEO companies<\/a> which specialize in helping businesses achieve online success. Here&#8217;s exactly what an SEO company does and how their work can benefit clients.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Comprehensive Website Audit<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A reputable SEO company begins by conducting a thorough website audit. This involves evaluating various aspects of a website, including its structure, content, keywords, meta tags, and backlink profile. By identifying areas for improvement, an SEO company can develop a tailored strategy to enhance the website&#8217;s performance and visibility.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Keyword Research and Optimization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keyword research is a crucial step in SEO. An SEO company identifies relevant keywords and phrases that potential customers are likely to search for. By strategically incorporating these keywords into the website&#8217;s content, meta tags, headings, and URLs, the company ensures that the website ranks higher for relevant searches. This optimization increases the website&#8217;s visibility and attracts targeted organic traffic.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On-Page Optimization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/blueinteractiveagency.com\/seo-blog\/2023\/04\/website-optimization-how-to-create-a-plan-for-better-results\/\" target=\"_blank\" rel=\"noopener\">On-page optimization<\/a> involves optimizing different parts of a webpage to improve its search engine rankings. This includes optimizing titles, headings, meta descriptions, URLs, and internal linking structure. An SEO company ensures that each page on the website is fully optimized, making it easier for search engines to understand the content and rank it higher.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Technical SEO<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Technical SEO focuses on improving the technical aspects of a website to enhance its performance and search engine visibility. This includes optimizing website speed, mobile responsiveness, XML sitemaps, robots.txt files, and fixing any crawl errors. By addressing technical issues, an SEO company ensures that search engines can easily crawl and index the website, resulting in improved rankings.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Content Creation and Optimization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content is the backbone of any successful SEO strategy. An SEO company helps clients create high-quality, engaging, and relevant content that matches with their target audience&#8217;s interests and needs. By optimizing the content with relevant keywords and ensuring it\u2019s properly formatted, the company improves the website&#8217;s visibility and encourages organic traffic growth.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Link Building<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Link building is a crucial component of SEO that involves acquiring high-quality backlinks from reputable websites. An SEO company employs various strategies to <a href=\"https:\/\/blueinteractiveagency.com\/seo-blog\/2021\/06\/why-link-building-is-important-for-your-seo-strategy\/\" target=\"_blank\" rel=\"noopener\">build a strong backlink profile<\/a> for their clients. This includes outreach, guest posting, content marketing, and leveraging industry partnerships. Quality backlinks not only improve search engine rankings but also drive referral traffic and establish credibility.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Monitoring and Analysis<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO is an ongoing process, and an SEO company continuously monitors and analyzes the website&#8217;s performance. They use various tools to track keyword rankings, website traffic, user behavior, and conversion rates. This data helps them identify areas of improvement and make informed decisions to refine the SEO strategy for optimal results.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How an SEO Company&#8217;s Work Benefits Clients<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Increased Website Visibility: By improving search engine rankings, an SEO company enhances a website&#8217;s visibility, ensuring it appears in front of potential customers who are actively searching for related products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Targeted Organic Traffic: A well-executed SEO strategy attracts highly targeted organic traffic to a website. These visitors are more likely to convert into leads or customers, as they have already expressed an interest in the products or services offered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enhanced User Experience: SEO companies optimize websites to provide a seamless user experience. This includes improving site speed, mobile responsiveness, and overall site structure. A user-friendly website leads to increased engagement, longer session durations, and lower bounce rates, ultimately improving the chances of conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand Credibility and Authority: Appearing on the first page of search results instills trust and credibility in the minds of potential customers. An SEO company helps clients establish their brand as an authority in their industry by creating valuable content, building quality backlinks, and improving overall online visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long-Term Results: SEO is a long-term investment that yields sustainable results. Unlike paid advertising, which stops generating traffic once the campaign ends, the effects of SEO can continue to benefit a website for months or even years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cost-Effectiveness: Compared to other marketing strategies, SEO offers a high return on investment. The cost of implementing SEO techniques is decently low, and the results can last a while. An <a href=\"https:\/\/blueinteractiveagency.com\/seo-blog\/2016\/03\/monthly-seo-services\/\">SEO solutions<\/a> company helps clients achieve maximum ROI by implementing effective strategies within their budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Competitive Advantage: In today&#8217;s competitive online landscape, having a well-executed SEO strategy gives businesses a competitive edge. By outranking competitors on search engine results pages, businesses can capture a larger market share and establish themselves as leaders in their industry.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Stand Out from the Competition with Blue Interactive Agency&#8217;s Powerful SEO Solutions!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An SEO company plays a vital role in helping businesses succeed in the competitive online landscape. By utilizing their expertise in various aspects of SEO, such as keyword research, on-page optimization, technical SEO, content creation, link building, and continuous reporting, these companies make sure that their clients&#8217; websites are optimized and easily visible to potential customers. The benefits of partnering with an SEO company, such as Blue Interactive Agency, are manifold, including increased visibility, targeted traffic, enhanced user experience, brand authority, long-term results, cost-effectiveness, and a competitive advantage. Don&#8217;t miss out on the opportunities that SEO can bring to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking to improve your online visibility, drive targeted traffic, and boost your business&#8217;s success, look no further than Blue Interactive Agency. As a leading SEO company, we specialize in delivering customized SEO strategies that align with your business goals. With our team of experienced professionals and a track record of proven results, we can help your website climb the search engine rankings and attract more qualified leads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visit our website at <a href=\"https:\/\/blueinteractiveagency.com\/\" target=\"_blank\" rel=\"noopener\">blueinteractiveagency.com<\/a> or call us at <\/span><a href=\"tel:954-613-2476\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(954) 613-2476<\/span><\/a> <span style=\"font-weight: 400;\">to learn more about our comprehensive SEO services and how we can tailor a strategy specifically for your business. Take the first step towards online success and contact Blue Interactive Agency today.<\/span><\/p>\n<p><iframe style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m14!1m8!1m3!1d14321.157614595153!2d-80.1927808!3d26.1872624!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x0%3A0x52e5cd61574db836!2sBlue%20Interactive%20Agency!5e0!3m2!1sen!2sus!4v1662584856036!5m2!1sen!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With social media and the internet being so widely used, it\u2019s crucial to have a strong online presence as a business. With millions of businesses competing for attention, standing out from them with your website can seem impossible. However, this is where SEO comes in, which is the practice of optimizing a website to improve [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[242,51],"tags":[244,738,739],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Strategies: What Does an SEO Company Do?<\/title>\n<meta name=\"description\" content=\"Have you ever wondered what does an SEO company do exactly? 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