{"id":13878,"date":"2021-12-03T19:04:30","date_gmt":"2021-12-03T19:04:30","guid":{"rendered":"https:\/\/blueinteractiveagency.com\/?p=13878"},"modified":"2024-04-22T18:05:26","modified_gmt":"2024-04-22T18:05:26","slug":"using-seo-data-analytics-to-identify-business-gaps","status":"publish","type":"post","link":"https:\/\/blueinteractiveagency.com\/seo-blog\/2021\/12\/using-seo-data-analytics-to-identify-business-gaps\/","title":{"rendered":"Using SEO Data Analytics to Identify Business Gaps"},"content":{"rendered":"

\"EditorialSearch Engine Watch recently published an article about how to use SEO analytics<\/a> to uncover more business opportunities and prevent leads from slipping through cracks. It highlights ways in which data analytics offers insights that might not otherwise be found. We\u2019ll take a closer look at the author\u2019s key points and provide our own insights on the topic.<\/p>\n

Here is an excerpt from the article:<\/p>\n

Using SEO Data Analytics to Identify Business Gaps<\/a><\/p>\n

by Kris Jones<\/p>\n

Published by Search Engine Watch, May 21, 2021<\/p>\n

\u201cOne of the strangest things to try to explain to someone who isn\u2019t so familiar with digital marketing is how business owners can start targeting business opportunities that aren\u2019t currently on their radars. After all\u2013if we consider the problem semi-philosophically\u2013how can we know what we don\u2019t know? Relying on human logic alone would make that task quite difficult.<\/p>\n

Thankfully, as SEOs, we have plenty of tools available that can help us identify business opportunities and gaps. That means keywords we aren\u2019t targeting, audiences we aren\u2019t going after, backlinks we aren\u2019t getting, and content topics we aren\u2019t covering on our websites. In other words, these are the foundations of a successful SEO strategy in 2021, and you could be missing out on leveraging them for yourself. Here are three pointers for using SEO analytics to identify your business gaps, in the area of keywords, content, and backlinks\u2026<\/p>\n

In the end, whether it\u2019s keywords, content, or backlinks, the best overall presentation wins in SEO. You have to be useful and authoritative to human users and Google.
\nAs SEOs, we\u2019re used to sorting through data. The everyday business owner might not be, though. In that case, I hope readers have learned a lot from this about how analytics data is your friend when you\u2019re looking to identify gaps in your business\u2019s SEO strategies.
\nWhen you start to get this right, you\u2019re going to share in those wins, too.\u201d<\/p>\n

Here is our view on the topic:<\/p>\n

One of the elements that the article shows is that leads aren\u2019t just slipping through cracks; they\u2019re slipping through some pretty big gaps. It\u2019s also hard to imagine that any company investing in decent SEO services would experience these gaps that with the basic use of analytics wouldn\u2019t exist. SEO specialists who rely on analytics–and they do–for ongoing SEO maintenance<\/a> would be performing pretty poorly if they allowed the types of gaps that the author lists to occur.<\/p>\n

Keyword gaps, content gaps, and link gaps should not plague your business website if your digital marketing team is relying on sound SEO practices and data analytics tools. Are they? The strategies that the article highlights are actually core tasks. Perhaps your business contracted with an SEO specialist when developing your website, but what about ongoing SEO maintenance<\/a>?<\/p>\n

Data analytics tools demonstrate that keyword relevance changes. Content requires updating. New content needs developing. Links need checking. And there\u2019s always a need for monitoring data analytics. Taking these measures can prevent your leads from falling through gaps, and you can boost your page rank by maintaining best SEO practices.<\/p>\n

If you\u2019re searching for data-driven, lead-driven SEO solutions, contact Blue Interactive Agency<\/a> at 954-779-2801<\/a><\/span>. We offer world-class digital marketing services that include SEO. We\u2019ll partner with you to develop the right strategies for your marketing initiatives.<\/p>\n","protected":false},"excerpt":{"rendered":"

Search Engine Watch recently published an article about how to use SEO analytics to uncover more business opportunities and prevent leads from slipping through cracks. It highlights ways in which data analytics offers insights that might not otherwise be found. We\u2019ll take a closer look at the author\u2019s key points and provide our own insights […]<\/p>\n","protected":false},"author":4,"featured_media":13880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[51,249],"tags":[582,128,240,583],"acf":[],"yoast_head":"\nSpotting Business Gaps with SEO Data Analytics<\/title>\n<meta name=\"description\" content=\"Find out how you can use SEO Data Analytics to identify business gaps. 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