{"id":12596,"date":"2020-10-29T16:14:19","date_gmt":"2020-10-29T16:14:19","guid":{"rendered":"https:\/\/www.blueinteractiveagency.com\/?p=12596"},"modified":"2024-04-08T15:14:26","modified_gmt":"2024-04-08T15:14:26","slug":"whats-the-difference-between-display-and-search-ads-when-to-use-each-type","status":"publish","type":"post","link":"https:\/\/blueinteractiveagency.com\/seo-blog\/2020\/10\/whats-the-difference-between-display-and-search-ads-when-to-use-each-type\/","title":{"rendered":"What&#8217;s The Difference Between Display and Search Ads: When To Use Each Type"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-12599 size-full\" src=\"https:\/\/blueinteractiveagency.com\/wp-content\/uploads\/2020\/10\/Search-Ads-vs.-Display-Ads-1.jpg\" alt=\"Search Ads vs Display Ads\" width=\"1000\" height=\"668\" srcset=\"https:\/\/blueinteractiveagency.com\/wp-content\/uploads\/2020\/10\/Search-Ads-vs.-Display-Ads-1.jpg 1000w, https:\/\/blueinteractiveagency.com\/wp-content\/uploads\/2020\/10\/Search-Ads-vs.-Display-Ads-1-300x200.jpg 300w, https:\/\/blueinteractiveagency.com\/wp-content\/uploads\/2020\/10\/Search-Ads-vs.-Display-Ads-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/h2>\n<h2><span data-preserver-spaces=\"true\">Search Ads vs. Display Ads: The Importance of Knowing When to Use Them\u00a0\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Do you find yourself wondering about the difference between display and search ads? Are you confused about which ad would best suit your digital advertising strategy?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The reality involving whether you should use search ads vs display ads typically entails specifics to your business industry. Before you can capitalize on any type of <a href=\"https:\/\/blueinteractiveagency.com\/seo-blog\/2020\/08\/increase-online-sales-throught-ppc-ads\/\">pay per click (PPC) advertisement<\/a>, it&#8217;s imperative to know how each can be optimized with the correct techniques.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span data-preserver-spaces=\"true\">What Are Search and Display Ads?\u00a0\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The major difference between search ads and display ads involves how each is delivered to a potential client. Search ads will show up to a client who is looking on an <a href=\"https:\/\/blueinteractiveagency.com\/seo-blog\/2020\/09\/how-to-get-more-customers-with-online-advertising\/\">online search engine<\/a> like Google, while searching for a specific service. On the other hand, display ads are paid advertisements that will only pop up based on the particular audience the ad intends to target. Display ads will show on other areas of the web such as on new-related or other websites, in apps, or even in your email. They are commonly found in header, banners, sidebars of other websites you are browsing.<br \/>\n<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Reasons to Use Display Ads\u00a0\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">There are several reasons why your business may benefit from adjusting your PPC optimization techniques to focus on developing high-quality display ads. Here are a few of the top reasons you should think about using this approach:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">If your target audience may not be actively searching for your products, services, or brand this is a good way to get exposure. Maybe your intended audience doesn&#8217;t your product or service exists or maybe they just don&#8217;t know about your brand. Using targeting to reach a group of potential customers, you can put your ad in front of people you want to see it.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">You want to target your desired audience. There are several ways you can target your audience with display advertising.\u00a0 Some examples include people who are &#8220;on-market&#8221; for a specific product or service, are in your target demographic, are visiting specific websites you list, have certain interests, or other helpful criteria for targeting. <\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">If you sell goods needing images, including home d\u00e9cor, vacation packages, or clothing, you want to ensure these items are put on full display so a potential customer can see what they would be receiving from you.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">Do you have the flexibility to sell your products around a longer sales cycle? Using display ads would ultimately benefit you because you can build on different marketing techniques and digital strategies to improve the chance of a sale. Additionally, creating display ads gives you the option to promote your product in various niche-specific markets.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Reasons to Use Search Ads\u00a0\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Many companies opt to use search ads because they would prefer to have a higher ranking on search engine websites such as Google or Bing. Other top reasons why companies choose to use search ads vs display ads include:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">You have a specific product, service, or solution to something that people are searching for, search ads can the best option for you. When people are looking for a product or service they are more likely to click on a search ad result to make a purchase. <\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">Suppose the company offers an emergency service like an electrician or a locksmith. In that case, using a search ad strategy will produce better results because more potential customers are more likely to rely on a search engine to look for this service than notice a picture on another website.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">If you&#8217;re trying to expose your business to a more local audience, a local search ad will allow the reader to confirm the service you provide is in their area.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Why Should You Optimize PPC Ads for Search or Display?\u00a0 \u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Regardless of whether your company should use search ads vs display ads, it would help if you always focused on creating an engaging word or image content that will attract a potential buyer. When using a search ad strategy, you want to make sure you are using specific keywords to improve your ad&#8217;s overall ranking.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you opt to use a display ad, you want to ensure the images you are using help expose your product in the best possible way. You will want to take the extra time to make sure the photo helps capture a specific sales message.\u00a0\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Let Blue Interactive Help You Improve Your PPC Optimization Techniques<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">As marketing experts, the Blue Interactive team in South Florida has an in-depth understanding of the leading <a href=\"https:\/\/blueinteractiveagency.com\/seo-blog\/2018\/03\/why-use-ppc-advertising-here-are-6-reasons\/\">PPC ads<\/a> optimization techniques. We take the time to interact personally with our clients to better understand your <a href=\"https:\/\/blueinteractiveagency.com\/seo-blog\/2020\/08\/internet-markeiting-strategy-to-grow-your-business\/\">digital marketing goals<\/a> to help you formulate a strategy that will result in your business&#8217;s growth. If you would like to learn more about the difference between display and search ads, or you would be keen to discuss your digital marketing options, reach out to us today at<\/span>\u00a0<a href=\"tel:9547792801\">954-779-2801<\/a>.<\/p>\n<p><iframe style=\"border: 0;\" tabindex=\"0\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m14!1m8!1m3!1d14330.137768013627!2d-80.1470336!3d26.1141119!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x0%3A0x52e5cd61574db836!2sBlue%20Interactive%20Agency!5e0!3m2!1sen!2sus!4v1591124908080!5m2!1sen!2sus\" width=\"600\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" aria-hidden=\"false\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Ads vs. Display Ads: The Importance of Knowing When to Use Them\u00a0\u00a0 Do you find yourself wondering about the difference between display and search ads? Are you confused about which ad would best suit your digital advertising strategy?\u00a0 The reality involving whether you should use search ads vs display ads typically entails specifics to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[64,242,283],"tags":[313,314,315],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Learn When to Use Search Ads vs Display Ads | Blue Interactive Agency<\/title>\n<meta name=\"description\" content=\"When trying to find customers for your business, it&#039;s imperative to know the difference between search ads vs display ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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