Picking up where we left off, the field of Psychology is a wealth of knowledge. As stated before, Psychology is basically the science of our personalities with regard to perception, emotion, cognition, behavior and the … Read More
Blog
The Business of Psychology
Wikipedia defines psychology as “an academic and applied discipline involving the phenomenological and scientific study of mental processes and behavior.” Psychology is in essence the science of our personalities, and … Read More
The content and appearance of your website
The content of your website translates to the content of your character as a business. Visitors will take a few seconds to scan your homepage, taking in a couple of lines or tabs and either remaining on your site or moving … Read More
Conversion Campaign
The number one purpose and goal a business has in mind when making the decision to employ an SEM firm is conversion.Conversion rate is identified as the number of potential customers that become actual clients, or purchase … Read More
Web Browsers and SEM
It is important to have a qualified and experienced SEM team behind your business. These individuals dedicate their career to furthering your endeavors, leaving you to focus on your operations. Knowing already that SEM … Read More
Statistics Speak
Statistics over the recent decade show that companies and investors are recognizing and utilizing Search Engine Marketing at a rapid rate. In 2006 North American advertisers spent an astonishing $9.4 billion dollars on SEM, … Read More
W3C and the future of internet marketing
The World Wide Web Consortium is an international arena where member organizations, the public, and a full-time staff band together to ensure Web standards. The mission statement of W3C is as follows: “To lead the … Read More
Competitive Intelligence
There will come a point in your business strategy that you will begin to analyze the advantages of complimenting your current strategies with SEO (search engine optimization) and SEM (search engine marketing) as a … Read More
Internet Marketing Trends: Social Bookmarking
A great way to drive traffic to your website is through social bookmarking. Social bookmarking allows users to store links to their favorite websites and organize them using metadata. Metadata are keywords used to describe … Read More
Free Offers = Increased Website Conversions
In today’s world of internet marketing, users are becoming accustomed to getting things for FREE.Google has set the standard by offering services such as free email with practically unlimited storage, free analytics … Read More
How to Build Credibility on your Website
In today’s world of internet marketing you rarely hear of a company that does not have a website. With so much competition out there companies must learn to differentiate their company’s website from their competitor’s … Read More
Optimizing Your Website
The single most important part of a website is ANALYTICS! Without analytics your website might as well be a tree falling in the woods with nobody there to hear it. Did it make any noise? Nobody knows. Without analytics on … Read More
How PR can help you with SEO
Press Releases have obvious SEO benefits. If you are putting something that is exciting and newsworthy on the web then other websites will pick up your content and post it to their site while giving you an inbound link to … Read More
Email Marketing Optimization
In today’s world of spam, email service providers are protecting their users by filtering for spam and blocking images in email, making it harder for email marketers to get their message across.Here are a few simple rules … Read More
The Importance of Professional Website Copywriting
When designing a website,many people want to cut corners when it comes to the copywriting that will appear on the website. While it is logical to assume that since you know your company best,you should best be able to write … Read More