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Home » Interactive Marketing » Online Hotel Marketing » Real Estate Web Design

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How the Pigeon Update Affects Local Search Marketing

How the Pigeon Update Affects Local Search Marketing

Posted on November 6, 2014 by Samantha Jerabek

When Google made changes to their local ranking algorithm last July, the update was supposed to make local search more closely mimic traditional organic web search rankings. According to Google, the new algorithm improved … Read More


Hotel Social Media Marketing

Hotel Social Media Marketing

Posted on September 3, 2014 by Samantha Jerabek

In 2003, Myspace, the first widely known social networking site, was founded and shortly thereafter, Facebook was founded in 2004, followed by Youtube in 2005 and Twitter in 2006. The number of social networking platforms … Read More


10 Tips to Choose a Hotel Marketing Agency

10 Tips to Choose a Hotel Marketing Agency

Posted on August 8, 2014 by Samantha Jerabek

The hotel marketing agency you hire will play a large role in the financial success of your business. With the proliferation of hotel marketing companies that has occurred in recent years, the market has become flooded with … Read More


Net Neutrality and the OTAs

Net Neutrality and the OTAs

Posted on July 1, 2014 by Samantha Jerabek

Following the recent rants of HBO’s “Last Week Tonight” host John Oliver on his comedy news show, I lamented that my dream of a perfect-equality, utopian internet could be corrupted by FCC rules which will allow ISPs … Read More


How a Hotel Executive Can Beat the OTA at Their Own Game

How a Hotel Executive Can Beat the OTA at Their Own Game

Posted on April 21, 2014 by Samantha Jerabek

As a hotel executive, maybe you attended Cornell or another prestigious hospitality school. You have really honed your skills over the years, paid your dues and worked your way up from housekeeping to the front desk and … Read More


Data harvesting to win travel marketing in the future

Data harvesting to win travel marketing in the future

Posted on April 10, 2014 by Samantha Jerabek

Johnny Depp’s new movie Transcendence about a sentient machine that combines infinite, collective intelligence with the full range of human emotions inspired me to contemplate the future of online travel marketing as it … Read More


Going Mobile with Your Travel Marketing

Going Mobile with Your Travel Marketing

Posted on March 26, 2014 by Samantha Jerabek

As a hotel marketing expert, I foresee an alarming trend. I see a widening gap in the marketing success of the OTAs (online travel agencies) and traditional hotel operators. What’s driving this? Well, OTAs are hiring … Read More


Meet the OTA Rock Stars of the Online Travel World

Meet the OTA Rock Stars of the Online Travel World

Posted on March 13, 2014 by Samantha Jerabek

The four names I am about to mention have revolutionized the way we book travel. While many (including myself) appreciate the convenience and ability to research, plan and price their own travel, there have been casualties … Read More


Five Steps for CVBs and Hotel Lodging Associations to Win Over Local Hoteliers and Win Back Google Rankings Over OTAs

Five Steps for CVBs and Hotel Lodging Associations to Win Over Local Hoteliers and Win Back Google Rankings Over OTAs

Posted on March 6, 2014 by Samantha Jerabek

Local hotels, especially boutique properties, are facing interesting challenges in today’s digital marketplace. On the one hand, OTAs (online travel agents) are bringing visitors and exposure to the smaller guys. On the … Read More


The Great Google AdWords Hotel Blunder

The Great Google AdWords Hotel Blunder

Posted on February 21, 2014 by Samantha Jerabek

I call my finding a blunder because as a company built on “do no evil”, I cannot believe Google would allow this to happen. The Google AdWords Specialist I contacted was not even aware of what I am about to show you. … Read More


Google and OTAs: the Bad, the Ugly and the Good

Google and OTAs: the Bad, the Ugly and the Good

Posted on February 13, 2014 by Samantha Jerabek

I am a big fan of Google and as a traveler also a big fan of the online travel agent (OTA) business model. What’s there not to like? I get a bunch of hotels competing for my reservation, I am able to read reviews from my … Read More


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