How TikTok Is Changing Web Search It’s undeniable that social media has grown by leaps and bounds since its original inception. For example, Facebook was once thought of as more of a website specifically for college … Read More
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What is Structured Data and Why Should You Use It?
Structured Data: What Is it? Structured data is something that is commonly referred to as the “language of search engines”. The reason why it has this distinction is due to the fact that structured data helps to … Read More
Google’s Latest Update and What is it About?
How Often Does Google Update Its Search Algorithm The digital marketing world recently went into overdrive with Google’s announcement that they would be making search algorithm changes. This is something that periodically … Read More
Top 4 Free SEO Tools
What Are SEO Tools? Search engine optimization, also known as SEO, is something that can help to put your business front and center in the digital world. This is something that is critical when it comes to finding ways to … Read More
3 Ways AI is Changing the Future of Digital Marketing
What is Artificial Intelligence (AI)? You have likely heard the phrase “artificial intelligence” or “AI” in several different formats. While AI used to be something that was specifically used to explain using robots … Read More
Best PPC Agency in Fort Lauderdale
Is PPC Still Effective? When business owners are looking for ways to grow their business, one of the questions that they may have revolving around PPC strategies is still relevant. The answer is that regardless of whether … Read More
Checklist for Keeping Your Google My Business Profile Up-to-Date
Optimizing Your Google My Business Profile A Google business account is one of the first things that you should develop after you have opened your business. Since the development of Google maps, businesses often compete for … Read More
How Connected TV Advertising Actually Works
What is Connected TV? The premise of watching television is something that has changed by leaps and bounds, especially in recent years. While cable television used to be the only option that a person had to watch TV, the … Read More
Landing Page Optimization Checklist 2022
The Importance of Landing Page Optimization A landing page is an important aspect of your overall website. When it comes to the process to convert visitors, optimizing landing pages is something that can help you to … Read More
How to Generate the Most Reach on Instagram in 2022
IG Video Is Key: Here’s Why In recent years, video content is something that has become highly popular across the board when it comes to social media. Instead of posting an Instagram story with just a picture, more and … Read More
Why Schema Markup Is Important for SEO
What is Schema Markup? Any digital marketing expert will tell you that they are always on the lookout for tools that they can use to make the search appearance of their clients better. Using schema or data markups is … Read More
How To Create An SEO Optimized SiteMap
What is A SiteMap? An XML sitemap is one of the most important features of your website. Although our sitemap isn’t something that visitors to your site will see, the URLs in your sitemap are something that will be … Read More
How to Choose the Best PPC Management Company in Fort Lauderdale
When It’s Time for A New PPC Management Company Pay-per-click advertising is a term that refers to paid advertisements online. When Google Ads, you only pay when someone clicks the ad, hence the name pay-per-click. … Read More
3 Reasons Repurposing Content Is A Good Idea
What Does it Mean to Repurpose Content? Do you have a handful of content on your website that has done well in the rankings? However, do you notice that your existing content may be falling short in certain places? If the … Read More
Benefits Of Targeting Zero Search Volume Keywords
What Are Zero Search Volume Keywords? In many cases, if a person is doing keyword research and they happen to come across a zero volume keyword, they will typically case it aside and focus on the big ticket options. However, … Read More