Hubspot recently published a blog providing an overview of some of the most helpful SEO tools to help companies protect their page rank. The article highlights how challenging it can be for companies to maintain their rank in light of Google’s frequent algorithm updates. Here, we examine what they have to say more closely.
Here is an excerpt from the blog:
by Tom Demers Published by Hubspot Feb. 10, 2021.
“There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
Plus, there’s still some secrecy behind how Google evaluates websites and determines which sites appear — and how they appear — on the search engine results page (SERPs) for different queries.
The good news is that there are a number of search engine optimization (SEO) tools out there — some free, some paid — that can help you view your website the way search engines like Google see it — this way, you can improve your ranking and relevance for your target keywords.
In this blog article, we’ll review 11 free SEO tools and 14 paid SEO tools.
(Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free plans — so, we recommend you check out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs and goals.)”
SEO Tools to Help Page Rank
The Hubspot review offers a diverse range of SEO tools for companies to consider using, including SEOquake, SEMrush, Hubspot Website Grader, and Google Analytics. Which one is right for your website may be both a matter of preference and budget; some tools are free while others require paid subscriptions for the service. So, which one(s) is ideal for you?
The great thing about the blog–and why you might want to keep it as a handy guide–is that it provides a simple listing of benefits/functionalities for each tool. For instance, with Hubspot Website Grader, you can find out how your website is performing in mere seconds, quickly identify problems, and receive actionable solutions. Seolyzer identifies issues with your speed, link structure, meta information, and more.
In fact, many of these tools feature resources that go beyond Google’s algorithm updates. Many can actually help you maintain a healthy website by picking up on server errors, duplicate content, unresponsive designs, and mobile “unfriendly” design. Using these tools will help you maintain and improve your page rank but also to ensure that your website is functioning optimally for your customers.
Even so, it may require advanced skill and a substantial amount of time and a little budget to manage your website tools and all the tasks associated with website maintenance. That’s why many companies today are choosing to focus on their business and leave their website and SEO concerns to Blue Interactive Agency. We can provide support that’s tailored to your needs, helping you to achieve your digital marketing goals.