Google Introduces Program for Nonprofits

Google has good news for nonprofit organizations. On March 16, the company launched their Google for Nonprofits program aimed at enhancing product offerings and online resources so U.S.-based nonprofits can reach more supporters, improve their operations and raise awareness for their cause. The Google for Nonprofits program offers a one-stop application process in which qualified nonprofit organizations are granted access to an exclusive suite of Google products including:

  • Google Grants: Free AdWords advertising to promote websites on Google through keyword targeting
  • YouTube for Nonprofits: Premium branding capabilities on YouTube channels, increased uploading capacity, the ability to select custom thumbnail images, and call-to-action overlay on videos
  • Google Earth Outreach Grants: Free licensing for Google Earth Pro, Google SketchUp Pro and Maps API Premier
  • Google Apps for Nonprofits: Free version of Google Apps for Nonprofits with fewer than 3,000 users, or a 40% discount on Google Apps for Business for organizations which have over 3,000 users
  • Monthly Google for Nonprofits newsletter
  • Access to Google for Nonprofits online resources
  • Special offers and events
  • Access to online training material targeted towards nonprofits

Also introducing the Google for Nonprofits Marketplace, nonprofit organizations can connect with professional service providers that offer free or discounted rates. The goal is to help nonprofits expand their impact. Direct Relief International, which has participated in the relief efforts for the disaster in Japan, has raised $1 million using Google Adwords. Samasource was able to save tens of thousands of dollars using Google Apps, and the Natural Resource Defense Council used YouTube for Nonprofits to garner 100,000 views on one video with no paid advertising.

Do you work for a nonprofit that could benefit from Google’s program? Tell them your story. For more information or to apply for the Google for Nonprofits program, see